Clayton Johnson

How to Create the Perfect Tagline or Business Slogan

There are few components of a corporate brand more important than a slogan or tagline. Usually, taglines are one of the first things that come to mind when someone thinks of a company. As such, they are a key part of any brand identity. For example, the fast-food giant McDonald’s is virtually synonymous with the […]
January 10, 2019 130 Reads share

How to Take Better Photos for Marketing and Business Growth

Although creating photos is much easier nowadays as digital cameras and smartphones have improved dramatically – there is more to good marketing photos than raw quality alone. If there’s one thing that you will want from your marketing photos it is for them to be authentic and to stand out, so that they can draw […]
November 12, 2018 329 Reads share

10 Tips to Grow Your Online Store

Whether you run a small boutique or a large-scale specialty shop, getting your marketing strategy right is key to success. While you’re sure to face challenges, there are steps you can take to grow your ecommerce shop. 1. Focus on Brand Awareness Brand awareness is crucial for both online and brick and mortar stores. Today’s […]
November 1, 2018 230 Reads share

Business

7 Ways to Improve Employee Satisfaction and Productivity

A happy employee is a loyal employee. At one time, yearly raises were enough to keep employees satisfied and productive. Today, it takes more than just money to keep an employee on your payroll. Workers want to feel valued and appreciated. They also value work-life balance more than a higher paycheck. Here are seven ways […]
October 16, 2018 488 Reads share

Growth

The Daily Habits of Successful Business Owners and Entrepreneurs

There are few things more difficult than leading a successful business. To pull off the job, you need more than just confidence and discipline: you also need to enjoy the constant hustle and drive that is needed to stay on track and spur long-term growth. If you are up for the long grind to make […]
October 12, 2018 381 Reads share

Marketing

How CEOs Can Increase Sales with Content Marketing

The internet has changed and will continue to change the way people do business. Many CEOs are stuck in tried and true ideas that are slowly being overtaken with new concepts. Content marketing is one of those concepts. When implemented correctly, content marketing is informative, engaging, valuable, and more effective than many other marketing strategies. […]
October 11, 2018 403 Reads share

Management

9 Simple Tips for Startup Success

Whether you’re in the early stages of your startup or getting ready for launch, your main focus is success. It’s the dream of every entrepreneur to bring their vision to life, and watch it succeed and grow. But there are many steps between the dream and the launch. These nine simple tips can help your […]
October 10, 2018 434 Reads share