Brian Prenderville

So You’ve got thousands of twitter followers! Who Cares?

The number of followers that a user has on twitter appears not to be an indication of how influential they are. Some might find this strange as one would automatically think that the greater the number of followers that the greater the influence and indeed distance that a tweet would travel due to re-tweets etc. So why doesn’t this hold true?
May 17, 2010 2,946 Reads share

Marketing

Social Media, Definition, History and Scholarship

I have recently read a very interesting article on Social Media. The article was written in 2007 by Danath Boyd and Nicole Ellison. Both are pretty formidable entities in the world of Social Network Site (SNS) research.
March 18, 2010 1,167 Reads share