Beatrice Whelan

Marketing

How Social Media Can Market An Entire Country

Tourism Ireland have had tremendous success with social media so I as eager to find out more about how they use social media in their marketing activities and to build brand awareness.
June 14, 2013 599 Reads share

Management

Managing Your Social Media While On Holiday

Here are some tips that might be helpful; Use Apps Download the blog app on your phone or iPad and try using it a few weeks before you go. If you are taking a real holiday you shouldn’t need to update the blog while you are away but it might be useful to have the […]
June 12, 2013 710 Reads share

Marketing

Is Your Company Socially Responsible?

It is that time of year when charitable giving and thinking of those less fortunate gets the most prominence but a CSR policy is not just for Christmas, it is for the entire year and is something that every organisation large and small should consider.
December 29, 2011 965 Reads share

How Facebook Is A Perfect Match For One Irish Hotel

It is therefore not surprising that hotels are also at the forefront of the social media revolution and are setting the groundwork where other industries will no doubt follow. The Clanard Court Hotel in Athy, Co. Kildare is one Irish hotel that is embracing social media with a highly targeted Facebook campaign.
October 26, 2011 676 Reads share

Technology

Website Accessibility: Why Bother?

An accessible website is the one that anyone can access and can easily use, including those with disabilities. It would be fair to say that while most business want their website to be ‘user friendly’...
June 3, 2011 684 Reads share

Technology

Google’s +1 Experiment In Social Media

It’s been a few weeks since Google announced the introduction of its Plus One (+1) button to search results and websites. Now that the hype has died down let’s assess if this will be a winner and finally allow Google to find its place within the media market . If Google +1 takes off are you ready to take advantage of it?
April 25, 2011 662 Reads share

Technology

The End Of Google Analytics?

From May 25th 2011, a EU wide privacy directive will come into effect. If implemented in Ireland this law would then make the use of third party cookies on a website without the prior consent of the user, illegal...
March 29, 2011 640 Reads share