Bala Kumar

SEO vs. SEM: What Are They and Why Should You Care?

In the digital marketing world, the terms Search Engine Optimization and Search Engine Marketing are often misconceived. Especially when their acronyms (SEO and SEM) are used, it leaves clients and those who are new to digital marketing confused.  Although SEO and SEM work hand in hand, they are two different concepts. These two terms play […]
July 18, 2020 1,594 Reads share


How to Create a Highly Converting Landing Page?

A landing page is a page that your visitor lands on after clicking your promotional ad or mail. It can be a page on your website or a separate page created for a specific campaign. Landing pages play a crucial role in customer acquisition. For most businesses, it’s where conversions take place. It is considered […]
June 19, 2020 1,160 Reads share