Anton McCarthy

The Future Of E-Commerce – Where Intention Meets Social

I read an article just today where it was confirmed that Facebook are currently testing a new feature that – in my opinion - may become as popular and ubiquitous as the ‘Like’ button. This feature is the ‘Want’ button, and is a way for users to announce their desire or interest in a particular product or service within the walls of the social network. The ‘Want’ button should function in the same way as the Like button. If you ‘want’ a product, you hit the button in much the same way as you hit ‘Like’ to publicly announce your approval or admiration for a particular status update.
October 10, 2012 850 Reads share

Marketing

3 Simple And Cost-Effective Ways To Improve Your Website

Your website is your shop front to the world, it is the way you present yourself to potential new customers and prospects, and it should also be seen as an investment in your business – helping you to achieve and maintain growth and build your revenue. With all this in mind, why is it that I have seen as many poorly executed websites as I have had hot dinners?
June 28, 2012 707 Reads share

Marketing

Get Working On Your ‘Digital Edge’ To Excel Online

The online world presents a vast opportunity for businesses to increase their overall visibility and boost their sales, leads and inquiries. This goes for both online-only and ecommerce operations, as well as bricks and mortar businesses with an online presence. Much is made of social media, online advertising and building your profile - and rightly so! But as more and more businesses embrace online (albeit slowly), is it time to start pushing the boat out when it comes to your own online efforts?
May 28, 2012 588 Reads share

Marketing

The 7 Day SEO Diet

Search engine optimisation (SEO) is a really hot topic at the moment. In fact, even in the midst of a social media generation focussed on Facebook, Twitter et al, businesses still realise that search, and being found on Google, is of paramount importance in terms of succeeding and performing online.
March 28, 2012 883 Reads share

Marketing

5 Considerations Before You Launch That Online Start-Up

There are, however, some considerations to keep in mind if you are planning to make the leap to the world of start-ups and entrepreneurship. In this article, I will explore some of these. Let's discover how you can examine them and turn them to your advantage, and perhaps even get the edge on your competition when you do decide to turn that business dream into a reality.
February 5, 2012 733 Reads share