Anne Perez

Marketing

Does The Bell Toll For The High Street Business?

Walking through the High Street in my local town today I noticed yet another store up for sale. Going in to speak with the shop owner I heard again the sad tale of out of town shopping centres and online sales taking away the trade that used to be theirs.
May 1, 2012 574 Reads share

Marketing

Starbucks: An Inspired Use Of Modern Technology

I came across Starbucks and they are clearly using modern technology to their advantage. Let's take a look at how Starbucks uses Facebook and Mobile to get their message across and create engagement with their customers.
March 27, 2012 618 Reads share

Marketing

Five Key Elements Of A Successful Mobile Marketing Campaign

In a world gone mobile less is more. “Think big” is being replaced by “think small”. Businesses need to remember the very nature of a mobile device when planning their mobile marketing campaigns in order to reach their market successfully.
February 23, 2012 884 Reads share

Marketing

How Well Do You Know Google?

t dominates 65% of US searches and 90% of searches in the UK but are we, as small businesses, taking full advantage of what Google has to offer us? How many of the following do you use for your website?
October 28, 2011 562 Reads share