Marketing Does The Bell Toll For The High Street Business? Walking through the High Street in my local town today I noticed yet another store up for sale. Going in to speak with the shop owner I heard again the sad tale of out of town shopping centres and online sales taking away the trade that used to be theirs. May 1, 2012 1,287 Reads share
Marketing Starbucks: An Inspired Use Of Modern Technology I came across Starbucks and they are clearly using modern technology to their advantage. Let's take a look at how Starbucks uses Facebook and Mobile to get their message across and create engagement with their customers. March 27, 2012 2,058 Reads share
Marketing Five Key Elements Of A Successful Mobile Marketing Campaign In a world gone mobile less is more. “Think big” is being replaced by “think small”. Businesses need to remember the very nature of a mobile device when planning their mobile marketing campaigns in order to reach their market successfully. February 23, 2012 2,815 Reads share
Marketing The World Waits For No One: The Story Of Dave Carroll, United Airlines And Taylor Guitars In a world where speed and agility are essential ingredients to success, many businesses are finding it hard to keep up with the expectations of their customers. However, a slow response can leave your business fatally exposed. January 11, 2012 1,446 Reads share
Marketing How Well Do You Know Google? t dominates 65% of US searches and 90% of searches in the UK but are we, as small businesses, taking full advantage of what Google has to offer us? How many of the following do you use for your website? October 28, 2011 1,682 Reads share
Marketing What Can Kellogg’s QR Code Campaign Teach Us About Marketing? Kelloggs launched a marketing campaign to reach an audience of single men between the ages of 18 and 35, by placing a QR code and SMS predominantly on the back of their new Crunchy Nut Cereal Packets. July 4, 2011 3,546 Reads share