Business 5 Simple Ways to Humanize Your Brand It’s one thing to have a clear brand that people recognize. But if you want to create a brand that people know, like, and trust, it has to be both recognizable and relatable. In other words, you have to humanize it. What Does it Mean to Humanize Your Brand? The basic dictionary definition of humanize […] 4 days ago 306 Reads share
7 Qualities to Look for When Choosing a Workforce Management Solution As a business grows, so does its workforce. This presents any business with new challenges. Specifically, business owners must employ effective methods to manage a growing workforce without sacrificing productivity or efficiency. This doesn’t need to be as overwhelming as it may seem. A business can streamline such processes as time management, forecasting, and various […] April 30, 2021 3,231 Reads share
4 Tips to Help You Improve Marketing Productivity Every marketing department is unique. Although each organization seems to expect something different from this arm of the business, there’s one thing every company wants and needs productivity. By optimizing your marketing team for productivity, you can get more done in less time and leave space and flexibility to flex your creative muscles. Let’s talk […] January 22, 2021 480 Reads share
When Sales Slow Down, How Will You Respond? The COVID-19 pandemic has left businesses in flux, with a handful thriving because they conveniently deliver critical services, and others struggling under strained supply chains, shutdowns, and a sagging economy. Despite these challenges, though, businesses stuck on the slow side can still find ways to thrive, even as infection numbers rise again. By approaching the […] December 18, 2020 765 Reads share
4 Tips To Help You Improve Your Team’s Digital Communication In today’s day and age of remote working and fragmented teams, understanding how to communicate efficiently and effectively is integral to a team’s success. And with the right digital communication strategy, you can take your team from discombobulated to cohesive. Embrace the Challenge When you’re managing a team, and everyone works out of the same […] September 3, 2020 703 Reads share
4 Psychology-Backed Sales Hacks As difficult as the art of sales may be, it’s not an impossible code to crack. With a thorough understanding of how the human brain processes information and makes decisions, you can figure out a way to sell anything to anyone. A Lesson in Basic Brain Anatomy The human brain consists of three different parts, […] July 23, 2019 1,171 Reads share
How Do You Raise Prices Without Losing Customers? If you study the history of staple products like eggs, bread, milk, gasoline, and cars, they go up over time. The same is true for non-essential products and services. Some of this is due to inflation, while other times it’s simply a capitalistic response to increasing demand. If your business finds itself in a situation […] May 6, 2019 1,058 Reads share
Use This Military Strategy to Crush Your Competition What can the military teach a business owner about crushing the competition? Everything! The military has particular expertise in an area that translates well to marketing: intelligence. The Free Dictionary defines military intelligence as “An agency of the armed forces that procures, analyzes, and uses information of tactical and strategic military value.” Intelligence is necessary […] March 26, 2019 1,332 Reads share
Business It May Be Time for a Marketing Checkup: 6 Things You Should Do A marketing strategy isn’t something you can set and forget for five years. In order to remain competitive in your industry, you have to constantly revisit your strategy and tweak individual elements of it so they align with evolving trends and market needs. What is Marketing Checkup? In western medicine, doctors encourage everyone to get […] March 15, 2019 1,164 Reads share
Why Upgraded Tech Is Your Team’s Best Path to Productivity Every manager and entrepreneur spends time thinking about how to boost employee productivity. After all, the more efficiently your employees work, the more revenue you can generate, the less time you’ll have to spend, and the faster your organization will grow. Unfortunately, there’s a limit to how much productivity you can foster through motivational speeches […] February 14, 2019 953 Reads share