Anna Johansson

5 Simple Ways to Humanize Your Brand


5 Simple Ways to Humanize Your Brand

It’s one thing to have a clear brand that people recognize. But if you want to create a brand that people know, like, and trust, it has to be both recognizable and relatable. In other words, you have to humanize it. What Does it Mean to Humanize Your Brand? The basic dictionary definition of humanize […]
July 30, 2021 1,002 Reads share
7 Qualities to Look for When Choosing a Workforce Management Solution

7 Qualities to Look for When Choosing a Workforce Management Solution

As a business grows, so does its workforce. This presents any business with new challenges. Specifically, business owners must employ effective methods to manage a growing workforce without sacrificing productivity or efficiency. This doesn’t need to be as overwhelming as it may seem. A business can streamline such processes as time management, forecasting, and various […]
April 30, 2021 4,014 Reads share

4 Tips to Help You Improve Marketing Productivity

Every marketing department is unique. Although each organization seems to expect something different from this arm of the business, there’s one thing every company wants and needs productivity. By optimizing your marketing team for productivity, you can get more done in less time and leave space and flexibility to flex your creative muscles. Let’s talk […]
January 22, 2021 1,315 Reads share

When Sales Slow Down, How Will You Respond?

The COVID-19 pandemic has left businesses in flux, with a handful thriving because they conveniently deliver critical services, and others struggling under strained supply chains, shutdowns, and a sagging economy. Despite these challenges, though, businesses stuck on the slow side can still find ways to thrive, even as infection numbers rise again. By approaching the […]
December 18, 2020 1,574 Reads share

4 Tips To Help You Improve Your Team’s Digital Communication

In today’s day and age of remote working and fragmented teams, understanding how to communicate efficiently and effectively is integral to a team’s success. And with the right digital communication strategy, you can take your team from discombobulated to cohesive. Embrace the Challenge When you’re managing a team, and everyone works out of the same […]
September 3, 2020 1,432 Reads share
Psychology Backed Sales Hacks

4 Psychology-Backed Sales Hacks

As difficult as the art of sales may be, it’s not an impossible code to crack. With a thorough understanding of how the human brain processes information and makes decisions, you can figure out a way to sell anything to anyone. A Lesson in Basic Brain Anatomy The human brain consists of three different parts, […]
July 23, 2019 1,897 Reads share

How Do You Raise Prices Without Losing Customers?

If you study the history of staple products like eggs, bread, milk, gasoline, and cars, they go up over time. The same is true for non-essential products and services. Some of this is due to inflation, while other times it’s simply a capitalistic response to increasing demand. If your business finds itself in a situation […]
May 6, 2019 1,907 Reads share

Use This Military Strategy to Crush Your Competition

What can the military teach a business owner about crushing the competition? Everything! The military has particular expertise in an area that translates well to marketing: intelligence. The Free Dictionary defines military intelligence as “An agency of the armed forces that procures, analyzes, and uses information of tactical and strategic military value.” Intelligence is necessary […]
March 26, 2019 2,177 Reads share


It May Be Time for a Marketing Checkup: 6 Things You Should Do

A marketing strategy isn’t something you can set and forget for five years. In order to remain competitive in your industry, you have to constantly revisit your strategy and tweak individual elements of it so they align with evolving trends and market needs. What is Marketing Checkup? In western medicine, doctors encourage everyone to get […]
March 15, 2019 2,092 Reads share

Why Upgraded Tech Is Your Team’s Best Path to Productivity

Every manager and entrepreneur spends time thinking about how to boost employee productivity. After all, the more efficiently your employees work, the more revenue you can generate, the less time you’ll have to spend, and the faster your organization will grow. Unfortunately, there’s a limit to how much productivity you can foster through motivational speeches […]
February 14, 2019 1,408 Reads share