Amanda Webb

Does Facebook Timeline Make Custom Tabs A Thing Of The Past?

The roll out of Facebook Timeline for pages this week sees the end of the default landing tab. But is having custom Facebook pages worth it? For some time I’d been noticing landing tabs getting more and more elaborate. People were beginning to bring their entire website onto Facebook and although this looks great I often wondered if it was functional.
March 4, 2012 1,287 Reads share

Marketing

An End To Social Media Automation?

At the weekend big news hit my Facebook news feed. Facebook have removed the share link from content posted via an application. This will have a huge impact on Facebook users that rely on applications like Networked Blogs or Hootsuite to post content to their wall.
January 17, 2012 835 Reads share

Marketing

What The Klout? – What’s Influence Scoring And Does It Matter?

Social media practitioners will tell you that the number of fans or followers that you have is irrelevant, numbers aren’t a good measure of how effective your campaign is and I’d have to agree.  But if those numbers aren’t important what numbers are? There are lots of ways we can measure the influence of your […]
November 9, 2011 677 Reads share

Marketing

Do You Have A Facebook Posting Policy?

The first time I encountered a Facebook page with posting guidelines for the community I assumed that it was there for legal reasons. Having had to recently deal with low level spamming on my own page, and at times being indecisive of how to deal with it, the idea of posting guidelines suddenly made sense.
August 17, 2011 969 Reads share

Marketing

How Ryan Giggs Could Have Avoided The Twitter Crisis

British Soccer star, Ryan Giggs, recently took out a gagging order to prevent the press reporting on an extra marital affair he had. There was lots of speculation in the British media about which celebrities...
June 14, 2011 440 Reads share