Alma Causey

Social Media Marketing: How to Create Your Strategy

In today’s world, social media marketing is imperative for the success of a brand. After all, as per Statista, over 40 percent of the global population is present on social media. To further break it down, according to data collected by Emarketer, 48 percent of baby boomers, 77.5 percent of Generation X, and 90 percent […]
July 23, 2020 67 Reads share
Inspired Methods Recruiters Use to Secure Great Talent

6 Best Marketing-Inspired Methods Recruiters Use to Secure Great Talent

After years of tumbling unemployment, there are 1 million more open jobs in the U.S. than people to fill them, according to the Bureau of Labor Statistics. Candidates today are in the enviable position of evaluating multiple companies and job opportunities to pick just the right one. To secure exceptional talent, employers are finding that […]
October 23, 2019 353 Reads share
Best Practices for UX and Conversions

User-Friendly Web Design: Best Practices for UX and Conversions

People like to be catered to The public wants to be served like royalty. They want things to be made available to them, with them having to do zero or minimal effort. This, along with the exponential growth and development in computer technology, created a lot of opportunities for new online businesses in the market. […]
June 20, 2019 569 Reads share
B Corp Certification

Does it Pay to Get B Corp Certification?

Sustainability in business is no longer a niche concern for focused environmental enterprises. With the global awareness of humanity’s impact on our natural environment, more and more people are making their product choices based on the green credentials of the business. Traditionally, the businesses are driven by the rat-race of money-making, but the trend is […]
June 20, 2019 263 Reads share
local SEO is essential for your startup

Marketing

Here’s why local SEO is essential for your startup

There are probably so many things that we daily search for on Google that we might not even remember. From the local grocery shops to the fine dining restaurants around us, not many people miss the previous times when finding a place wasn’t so easy. It has become a matter of a few minutes, rather […]
June 5, 2019 510 Reads share
niche specific seo company

Why should you prefer hiring an SEO company with experience within your niche?

When was the last time you used a search engine like Google? The answer in most cases is going to be, not that long ago. Since their inception, internet search engines have become such an integral part of our lives that we don’t think twice about them anymore. However, have you ever wondered how these […]
May 14, 2019 582 Reads share
crm business benefits

Technology

How to Benefit Your Business With an Efficient CRM Solution

Back in the 1970s, the major goal of a company was its profitability. They focused on the expansion of operations with little or no regard for what goes around at the other end. With time, however, things started to change. We are now living in an age where the customer plays the central role. At […]
May 8, 2019 919 Reads share