Alex Chester

Growth

Essential Tips On Hiring New Staff

Your business has grown to the point where your current team is no longer enough to manage all the work that needs to be done. Now it's time to start hiring additional staff in order to reach your goals. But how can you be sure you employ the right candidates, and place them in the right positions?
December 23, 2014 1,007 Reads share

Marketing

Does The Best ROI Come From Social Media?

Marketers who attempt to calculate the ROI of their social media efforts tend to come away either confused or disappointed. On one hand, it's very difficult to directly measure the return on investment of social media marketing, so marketers end up creating 'soft' metrics that attempt to quantify the value of a Facebook like or Twitter follower.
April 22, 2014 618 Reads share