Alan O'Rourke


The Most Powerful Tool In Marketing

At its simplest segmentation is getting more data on your customers so you can better target them based on their likes and dislikes.
June 30, 2011 1,609 Reads share


Five Ways To Build A Top Brand

Given that the strength of your brand is based on the quality of your relationship with your customer, you can build a great brand using little more than ‘blood, sweat and toil’.
November 18, 2009 1,546 Reads share