How You Can use a Book To Market
Yourself as an Entrepreneur

Imagine a world before the internet? It’s hard isn’t it…? Even though many people reading this were probably born at a time when it didn’t exist, and the term Click Funnel conjured up images more akin to a home maintenance device, rather than a sophisticated marketing term.

In an increasingly digital age, we often lose sight of some of the most simple and original ways to improve our business and market ourselves to a wider audience – and sometimes it’s good to remind ourselves that going back to basics is completely fine. It’s how you mingle the old with the new that really matters, these days.

In this article, we’re going to examine ways in which you can use a book to better market yourself as an entrepreneur and how you can use these techniques combined with 21st century technology to be an awesome all-rounder.

What is the Aim of your Book..?

You’ve established you want to write a book to share your knowledge. You might be doing this as an established entrepreneur, or as someone who wants to impart their experiences of starting off a career in business to others who are doing the same. After all, how many of us love a good rags to riches story that might give us some hope that one day, we could achieve the same?

Whatever your end goal is, the way you promote the book must fit around your aims. To clarify this a bit more, if your goal was to write a fiction bestseller, ripe for being turned into the next big Hollywood blockbuster, you’d have to sell many thousands of copies of your tome to vendors (both online and in stores) who would have to report their sales to a huge organisation such as the New York Times. Not only that, you’d have to do it within a specific time frame. Therefore, you’d need to think about offering incentives to the people who buy your book – like a pre-order discount.

If the aim of your book is to talk to and engage other entrepreneurs, then you’re going to be using lots of business terminology or subjects that might not appeal to a mass audience. You might need to rethink your target market, who you’re writing for (and selling to) and your niche, before you start to even think about putting finger to keyboard and ultimately selling your written word…

This leads us on to…

Engaging Your Audience Before You Even Need Them…

You’ve not even written a word yet, but your deadline is in place and you’re thinking about a book launch. Do this at least six months ahead. Six months is considered the optimum time to make connections, build relationships and work on engaging the audience that are likely to want to buy your book.

It’s a fairly new term but make yourself known to other ‘influencers’ by supporting them and their aims, especially if they’re in a similar niche to you. If you have a blog, or website – or even a podcast, offer to interview them to not only give them exposure, but to give you a subtle chance to talk about your own work and aims.

When your book is written, send it on to them and ask them, in return, for their support. If they’re willing to engage with you to talk about their own aims, they should also be willing to show their encouragement to others too. Ask them for endorsements and even reviews. If they’re keen enough, they may also be willing to promote your work on their own sites too – making your hit rate and audience potentially go through the roof.

Drum Up Interest In Your Work

Many writers might argue there is nothing more boring than an unpublished author continually droning on about their work in progress…which never appears. Don’t be one of those unpublished authors! Setting goals, deadlines and targets is important, as is engaging the readers you want to pull in – from the outset. Engage your potential new audience from the beginning. Tell them you’re writing a business book, ask them for their input, what they’d like to see covered. As you write, post tantalising excerpts that will hopefully whet their appetite for what’s to come.

Look into the possibility of engaging in blog tours, media exposure and interviews with other people in your field (and simply engaging with other writers). Show interest in the work of others, and others will show an interest in yours too.

Don’t Copy Blindly…Imitate And Improve

Seeing someone else’s style and wanting to try it yourself is good, but what’s better is looking at how you could add your own spin on it and improve what they’ve done, in your own way. Always better to imitate and improve rather than copy blindly and offer something which has been said a million times before.

Seeing someone else’s style and wanting to try it yourself is good, but what’s better is looking at how you could add your own spin on it and improve what they’ve done, in your own way. Always better to imitate and improve rather than copy blindly and offer something which has been said a million times before.

Don’t use flashy strategy. Use simple techniques, within your range, that you know how to master.

Be Online Shop Savvy

Obviously, we’re discussing ways in which you can market yourself and your book, and one of the keys is to try and engage, on some level, with a big online retailers. Shops such as Amazon have ‘also bought’ recommendations or ‘you might want to try this…’ features that suggest products that other customers have purchased in the light of buying other, similar tomes.

Whilst hard copies of a book are paramount, it’s also good to think about producing digital, Kindle versions too. Making your book available on Kindle can give it a much needed boost and give it a higher profile amongst people who might otherwise have missed it. Once your title reaches a certain limit, you’ll automatically appear in the ‘also bought’ category.

This can be used to drum up sales, even when you’re not actually actively promoting your work.

Get Reviews…

This takes work, but it’s worth doing. In your book, at the end, ask people to leave a review once they’ve finished it. Ask anyone that’s read it to post their honest opinions. Sometimes, it’s even worth posting, or offering free copies of books to people who might be willing to post a review. It can get you some much needed traction and garner you great publicity.

Go Beyond the Book

Once your book is launched, its not the end. It’s more often than not the beginning of a much bigger process, including click funnels. Not only will a process like this give you more credence, it’ll ultimately create much more money for you.

Give book readers the chance to receive information and updates from you. This way you own and control your relationship with them. All they need to do is pass on their email address to you and you can send them useful guides and share your knowledge. It builds up a rapport and a relationship with your readers that encourage them to come back for more.

Don’t be put off by what might initially seem like a huge undertaking. Once something like this is set up, it can more or less run itself. What you choose to share with your audience doesn’t need to be War and Peace every single week, but checking in with them, sharing news, views and humor can be a great way of keeping a customer base loyal and making sure they come back time and again every time you have something worthwhile to share.

If you're one of the few who won't be put off by the work, then you already have an edgve.