Announcements April 25, 2011 1 Reads share

May 23rd is #IRLday: Let’s Get Ireland Trending!

On May 23rd 2011, Ireland will have the attention of the world thanks to a visit by US President Barack Obama.

PocketNative has organized a Twitter event called #IRLday to coincide with the President’s visit, and they’d like your help to make it a BIG success! PocketNative is a new Irish company whose mission is to give people the tools and information they need to create exceptional travel experiences.

While there is already support from Enterprise Ireland, IDA, Bord Bia, DCU, Good Food Ireland, Irish Foodies and many others, in order to create a global trend, #IRLday will need as many people tweeting as possible on the day. Ireland needs YOU to get involved!

Update: We now also have a shamrock twibbon for #IRLday! Thanks to Sinead McCarthy ,,  Mark Swaine and 31interactive Ltd.

Update: An Taoiseach Enda Kenny’s Office has just endorsed the Event and will support it through it’s Twitter @merrionstreet

What is #IRLday?

#IRLday is a chance for anyone interested in increasing Irish tourism to have a coordinated, international voice to let the world know what’s so great about Ireland. Specifically, it:

  • allows communities to tell people why they should come visit, what’s special about their area and why they live there
  • allows tourism and hospitality providers to promote what’s great and special about their businesses, their community and their interpretation of the world-famous Irish hospitality
  • shows how resilient, vibrant, enthusiastic and fun Ireland can be
  • gets American and other tourists excited about visiting Ireland


The Objective: Twitter’s Trending Topics

The objective of #IRLday is to create enough positive and interesting tweets about Ireland using the #IRLday hashtag (what’s a hashtag?) that we top Twitter’s Trending Topics list of the most popular and active topics worldwide.

How can you help?

If you can use the Internet and want to promote Ireland, your community or your business to help generate interest in increasing the number of visitors to Ireland, you know enough to help out.

Step 1: Your Twitter Account

To get started, you’ll need a Twitter account. If you don’t have one, the official Twitter “getting started” guide can help get you up and running.

Step 2: Tweet!

At 2pm Irish time on the date of the visit (9am in New York), start tweeting with the #IRLday hashtag (including it as part of your tweets).

In this way, people will know what you’re doing and we can focus attention on Ireland around the hashtag.

What to tweet? Anything interesting!

Beautiful Ireland

Photo: juergen49

Have a favorite spot? Tweet about it. Are out enjoying some glorious Irish scenery? TwitPic it! TwitPic is one of many services integrated into the mobile and desktop Twitter clients that allows you to upload photos and share them via Twitter.

Use you imagination and tell people what you think is great about Ireland!

Step 3: Have Fun!

Twitter is a great service for having fun and meeting like-minded people. We hope that through participating in #IRLday, you will meet many new people with like-minded views on getting the word out about Ireland.

The more you engage and at-reply with other people, the better chance we have of topping the trending topic list—but don’t forget to use the #IRLday hashtag!

It all starts on the 23rd of May.

For more information about #IRLday, you can read the original blog post at and follow @PocketNative and the #IRLday hashtag on Twitter. During the event, DCU will also be curating selected tweets on the website.

In the meantime, help  spread the word! They’ll need to have as much support as they can to make this a success, and that can only happen with your help.

Let’s get Ireland trending!

Niall Devitt

Niall Devitt

Digital expert, top 10% influencer with over 10 years’ senior management experience - including managing projects and teams, and growing companies in the Irish, international and online marketplaces. Co-founded one of the largest B2B blogs in the world, helped grow a B2B social media to over 1,000,000 members, created the strategy for one of the most effective SME Facebook pages in the world and have grown 3 business websites (, & to in excess of a 100,000 unique visitors per month. Have consulted and worked with both corporate and SME clients on leveraging digital to drive business KPIs. Speaker at industry events, have authored several industry reports on the Digital Economy and appeared in the New York Times, Washington Post, Business Insider and other leading online and offline business publications. Specialities include: Entrepreneurship Business Development, Start-ups, Business Planning, Management, Training, Leadership, Sales Management, Sales, Sales Process, Coaching, Online Advertising, Blogging, Online Marketing, Social Media Marketing, Digital Marketing, Content Marketing, SEO, Social Media Strategist, Digital Strategy, Social Media ROI, User Generated Content, Social Customer Care.

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