Tweak Your Biz » Technology

List all the buzz words in the online community, and few will get a bigger response than A/B testing. Countless articles, books and lengthy discussions are all dedicated to designing the tests, selecting the test subjects or carrying out the tests, but often no one bothers to explain why every site owner should be interested in it. This article will explain what A/B testing is, why it is important to you and how to do it properly. What is A/B testing? A/B testing is a form of randomised…

We blame Pinterest for stirring our interest in Mod Podge. Mind you, we’ve never used the stuff; but for some reason, it makes us feel like we could be DIY & Crafts queens in the making. Of course, we’re about a hundred projects short of being proper members of the Do-It-Yourself club – but it doesn’t mean that we don’t want to become experts someday. In fact, we’re planning to start as soon as possible; and we are hoping to become awesome throughout the process with the…

Infonetics Research, an international market research group, recently conducted a study that showed the VoIP (voice over internet protocol) industry growing by nearly 10% in the global market in 2012.  Taking into account both the business side of the VoIP industry and the quickly growing residential sector, combined revenue increased by about $6 billion dollars during 2012, making the industry worth some $63 billion dollars. With these analytics in mind and keeping in-line with VoIP’s…

The decision about adopting cloud isn’t enough. Enterprise CIOs are facing challenges both internally and externally in making the necessary shift to cloud for an efficient IT environment. Wide prevailing misinformation and confusion are the main reasons why some organizations are still holding themselves back from embracing cloud. CIOs must take the leadership in encouraging companies to look at the bright side of cloud computing by improving clarity.  But in order to do that he must have a…

For small businesses that have moved to the cloud, managing multiple cloud-based applications (or cloud apps) is emerging as a new headache and productivity drain. The good news is that the cloud has been a brilliant watershed, offering its fair share of affordable, easy-to-use and manage solutions that has put small businesses on a technical level playing field with the enterprise. The bad news is that too much of a good thing can be perilous to productivity. Aberdeen Research shows 79 percent…

Google offers its users several tools to make their web usage more convenient and meaningful. One  of these tools is the Google alert which is not as popular yet but it will soon be once web users begin to appreciate the great functionality features that Google alert can offer them.  There are a lot of hidden features that not all Google alert users know about. If you are not yet familiar with using Google alert, here are some creative ways to help you maximize your user experience as you…

The following post is a joint collaboration between Elish Bul-Godley and Connor Keppel. We all know one. ‘That guy’ – a person in one of your online networks that makes you go “not again!” or “is this woman for real?!”. We’re talking about social media personality disorders. People who don’t understand how the online world works but ignorantly abuse it to fulfil their objectives anyway and succeed in p***ing people off. Social Media Golden Rule: “Do not do unto…

Having worked from home for over six years, people come to me often asking for advice on the topic. With more people working at home than ever, despite Yahoo’s protestations, these questions have become more frequent in the last year. People usually start by asking for basic advice, and I give it to them straight: Create an office and use it only for work. Objections come quick and heavily after I levy this advice. Some protest the cost — they cannot afford another computer —…

Bloggers are getting more involved in sending emails and other ways of reaching out to their audience, potential customers and making their blogs visible to the social media community. The use of outreach tools is now popular as an important means of building links, creating press releases and audience development. Using outreach tools gives you a more convenient means to communicate, connect and send information to others effectively without taking up much of your time and effort. Here are…

When a person comes to your site to buy your product or service, or even just to browse through what you offer, he or she usually has several concerns: Is this company legit? Does it work as advertised? Will I get my money’s worth? What if I am unhappy with my purchase? These and others oftentimes prevent a client from buying, or at least delay the decision-making. The good news is that there are a number of simple but proven risk removal techniques that, when implemented correctly, may…