Tweak Your Biz » Technology

The current technological trends have been able to allow businesses to store and leverage large amounts of data. Because of this, these days, marketers have it like they never had before. Data is like the gold rush of the 1800s; if collected and used in the right way, it can push your business to whole new levels. It is because of data that from now on we will be able to see an age of vastly improved user experiences. Data will also create new opportunities for brands to interact with their…

The Meta Descriptions tag is a 160 character snippet used to summarize a web page content. Used in the search results, it allows visitors to know about a given page before they click on it. (more…)

The eCommerce solution has been a game changer in many different business verticals. Confectionery makers too can join the bandwagon of beneficiaries by digitizing their business models. Given that confectionery makers have to deal with edible food items, they have to operate in an environment that is ridden with challenges on the operations front. Most business leaders and entrepreneurs who are into the confectionery business consider the operations functions to be the most challenging ones.…

If you have decided that you want to start selling online, the first thing you need to do is figure out what you are going to sell, and then choose your platform. Then, you need to choose a design, which can often be a difficult thing to do. This design is going to be what identifies your online store, so you need something that is going to attract people from a wide variety of sources. It can take a lot of time and effort to come up with just the right design for your online store. You need to…

2015 can be crowned as the year of ‘Mobile Enterprise’ with the rapid upsurge in the use of smartphones in the past five years. Gone are the times when mobile phones were used for personal use only. This generation depends on mobile phones for almost everything they do in the day. Business, lifestyle, shopping, playing and connecting: each of these activities can be carried out with just a single device that also comes under digital marketing. Most importantly, all e-commerce websites count…

2015 had been a great year for technological advancement and we have seen several incredible web designs. The web design industry is an ever changing space where the trends come and go often. At times, these trends are dictated by necessity (responsive web design) and at times, they are simply industry shifts like change to the flat design. The decision to follow a given trend depends upon your business and the requirement of the users. You should never decide only upon what the trends are or…

If your business is not already engaged in mobile marketing, there will never be a better time to take advantage of the opportunity created by mobile than right now. Mobile devices now leads personal computers in digital media time by a comfortable margin in the United States, with mobile taking up 51 percent compared to desktop and laptop’s 42 percent [Smart Insights]. Research by eMarketer indicates that in 2016, mobile advertising will surpass the$100 billion dollar mark. This represents a…

Have you ever used apps applicable in your workplace? We are talking about “enterprise mobile apps.” Yes, those apps are complicated to handle, but still pushed on to employees for extracting a better productivity out of them. In spite of the fact that simpler options are available, an organization promotes the use of such apps extensively over other simpler apps. As per a recent study, nearly half of US workforce is more inclined towards using effortless app options for productivity then…

Extortion based on the use of file-encrypting ransomware has become a widespread encounter on Windows over the course of the past few years, and it never was beyond the realms of possibility that these campaigns would enter the expansive Mac OS environment. Apple devices have not been subject to ransomware plagues to an appreciable extent thus far. Developing viruses of this kind, however, does not pose much of a challenge to white and black hat researchers. Mac Ransomware Proofs of…

When Wi-Fi first came out, there were two versions possible to choose, 802.11b and 802.11a. From the perspective of consumers, there is not much difference between the two. The devices based on 802.11b are less expensive and more readily available as compared to 802.11a. 802.11b operates in 2.4GHz spectrum. 802.11a (5GHz) This was the standard way back in 1999. This promised to bring network connections to the devices delivered over air rather than through copper cables. Built around 5GHz…