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You would think that there are almost no people out there now in the Western World that don’t regularly download apps and even less that don’t have a smartphone.  I have the privilege of working with both farmers and technology in Ireland and can assure you that the above statement is far from true. This post is a quick advice guide on how to help introduce smartphone technology into the life of someone who’s not convinced that they can benefit from it. Myself and my colleagues had this…

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When you hear the word “App” mentioned, do you know what is being referred to? It could depend on the context in which the word was used, but if it is predicated by words like “iPhone”, “Android”, Smartphone”, or “Mobile” you would expect it to mean something very specific; in that context, the “App” would be a mobile device app that you would download from the iTunes AppStore or the Android Market and install on your smartphone. Different types of Apps The word App has…

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Creating a fantastic App is easy with the right developer, but creating a fantastic app that gets noticed and downloaded is another challenge altogether. You may have created the world’s greatest app, an app that will have a massive impact on everyone’s lives, but unless they know about it, it’s just another app in a sea of several hundred thousand other apps. App stats Firstly, you need to understand what you are up against when you release your app to the world; As of 2nd…

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Accountancy practices are always seeking ways to improve working efficiency, so that they can put their focus into delivering more strategic advice to their clients, rather than simply number crunching. Anne Brady of Dublin based practice, Anne Brady McQuillans DFK, was one of the first Irish accountancy practices to move completely to the cloud two years ago. In this interview, I ask about her experiences of moving the practice to the cloud and the operational benefits that it brings. I…

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Crowd funding is a game-changer for entrepreneurs the cash-strapped world over. It could be the difference between failure and success for your start-up idea. In the last two years I’ve had considerable exposure to the world of crowdfunding and have been lucky to meet a number of crowd-funding CEO’s and experts. I have seen first hand how effective it can be and not just for raising finance, but for marketing, business administration and in a host of other ways. In the piece below…

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It’s been found- The Greatest Discovery in The History of The Universe…….. Something happened to me late the other night and I thought I might share with you. Many of us that Blog are business people first and bloggers second. You might be a florist or a car mechanic or a trainer of trainers but regardless you are probably in business and blogging as a marketing exercise. If you are like me you have for a long time searched for what ever it is you are looking for- Fame, Money,…

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Technology has given rise to many possibilities for digital business; the global market, the paperless office, and the virtual worker to name but a few. But are these simply aspirations for SMEs or are they a reality already? Well, UK accountancy practice, Richard Place Dobson has long since embraced the paperless office and for the past three months one of their senior practice accountants, Jennifer Watson, has worked for this UK firm from her home in the south-east of Ireland.  This…

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Google’s mission has always been to provide the best possible search results for their users, they recognise that that is how they established market dominance and to their credit they have not gotten lazy about maintaining that dominance. But how do you provide relevant, useful, and personalised results for everyone based on their individual and unique preferences? Well in the last quarter of last year Google announced an experiment on Google Labs called Social Search. Google has now…

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Social Media has taken the world by storm but many business owners still fear the consequences of opening their business up. What do people fear the most about social media? The three things that I hear most frequently are: I’ll be opening my business up to complaints, I’ll lose my privacy or I’ll be stalked, and It’ll take too much time. In this article, I’ll outline the components that make up a good response if you get “called out” on social media in a less than…

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Mobile technology presents a whole new range of possibilities for building a business by digital means.  Yet it’s hard to make money directly out of apps, because users are resistant to paying for them.  Let’s call that Appland thinking! The Oatmeal has a great comic strip on this very topic. In this interview with John O’Connor, founder of Red Oak Tax Refunds, Appland is revealed as we check out what it takes to build an app to build a business. Business Models for Apps There are…

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