Tweak Your Biz » Technology

These days, people are becoming so tech savvy, especially with their smartphones, that it has become an indispensable part of human lives. With everything going digital, it has become challenging to create mobile apps that can actually hold on to the majority of users with the younger generation being of paramount importance. It is very hard to impress this section of the audience, as they want everything to fall in place right from appearance to simplicity, and usability to performance. So…

When it comes to the e-shop, there are a number of things to consider that provide smooth UI experience. With great technology buzz, development and management of online businesses have become a child’s play and the introduction of eCommerce platforms is playing a competitive role in this realm. Their presence is consistently reducing the need of using up designers and developers that were preferred to develop the online stores. These eCommerce platforms are getting votes from millions of…

Smartphone apps are cool, right? Our ancestors probably couldn’t even imagine that there would be these small things that can give us all the information in the world, entertain us when we are bored, allow us to see and talk to people on the other side of the world and even help us grow our business. So, aren’t we lucky to live today? If you are the happy owner of a smartphone, there are lots of cool applications that can make your life easier. Everyday chores may not seem so boring and…

It hasn’t been very long ago since Android and iOS rolled out its newest edition. In August, Android officially unleashed Android 6.0 Marshmallow, subsequently, Apple unveiled iOS 9 to the world in September. The new version of both the platforms brings a fresh look, some radical changes, and updates to their users. In tandem with the new features set as Doze power saving mode and fingerprint support, Android M has updated the core software. At the same time, iOS 9 comes with the package of…

There is a popular saying “Practice makes men perfect”. Let’s add another phrase to it. The access to the right and relevant information at the right time makes practice perfect. Both the statements are complementary to each other and always go hand in hand. It does not matter how hard your social marketing team work day in day out, without a proper data-driven strategic decision making system in place, achieving success in a social media campaign is difficult. As a marketer, you not only…

Choosing a monetization strategy for your mobile app is just one of the decisions you must make before launching your app. Deciding on a strategy depends on your business model, user base and the app you have created. Currently a large percentage of the apps available on the app stores are free. This wasn’t always the case, but today, users opting to submit a paid app are certainly going against the trend and taking a chance that users will be willing to pay for their app when there may be…

“We can’t advertise in our taxi to make a couple extra dollars. We can’t do a lot of things in our taxis to increase our earnings because of the Parking Authority’s regulation. Meanwhile, they’re not regulating Uber and Uber X and Lyft.” This is a rant by a taxi driver protesting against Uber and Lyft in London. This clearly shows the rising popularity of ridesharing services and the downfall of the traditional Taxi. How it Works? Fast moving technological…

If you have a business, your aim should always be to connect with people. The more you connect with people, the more will be your chances of expanding your business. But to do that, you will need proper marketing. These days, no marketing endeavor is complete if you don’t go online. That’s because, digital marketing is the call of the day. And when you are planning to go for digital marketing, there’s a basic thing that you’re going to require. That’s a website. If you are creating a…

You have started a business and you want it to flourish. It’s surely a great idea. But have you thought about the ways you should do it? Have you thought about the marketing procedures that you should adopt for your business? These are, no doubt, the most important things you can perform to help your business to move a few steps forward. And these days, when you are planning the marketing for your business, you can’t keep online marketing away. You need to think about various ways to…

The world of technology is evolving continuously and showing maturity. Many breathtaking technologies starting from a seemingly vague promise and a toying idea became era changing gadgets and technology in the space of few years. Mobile and smartphone revolution is a fitting example of this. From virtual reality to wearable, to Internet of Things to use of drones, to futuristic driverless cars to use of robots and artificial intelligence in everyday life, the world of technology went from…