Tweak Your Biz » Technology

It hasn’t been very long ago since Android and iOS rolled out its newest edition. In August, Android officially unleashed Android 6.0 Marshmallow, subsequently, Apple unveiled iOS 9 to the world in September. The new version of both the platforms brings a fresh look, some radical changes, and updates to their users. In tandem with the new features set as Doze power saving mode and fingerprint support, Android M has updated the core software. At the same time, iOS 9 comes with the package of…

There is a popular saying “Practice makes men perfect”. Let’s add another phrase to it. The access to the right and relevant information at the right time makes practice perfect. Both the statements are complementary to each other and always go hand in hand. It does not matter how hard your social marketing team work day in day out, without a proper data-driven strategic decision making system in place, achieving success in a social media campaign is difficult. As a marketer, you not only…

Choosing a monetization strategy for your mobile app is just one of the decisions you must make before launching your app. Deciding on a strategy depends on your business model, user base and the app you have created. Currently a large percentage of the apps available on the app stores are free. This wasn’t always the case, but today, users opting to submit a paid app are certainly going against the trend and taking a chance that users will be willing to pay for their app when there may be…

“We can’t advertise in our taxi to make a couple extra dollars. We can’t do a lot of things in our taxis to increase our earnings because of the Parking Authority’s regulation. Meanwhile, they’re not regulating Uber and Uber X and Lyft.” This is a rant by a taxi driver protesting against Uber and Lyft in London. This clearly shows the rising popularity of ridesharing services and the downfall of the traditional Taxi. How it Works? Fast moving technological…

If you have a business, your aim should always be to connect with people. The more you connect with people, the more will be your chances of expanding your business. But to do that, you will need proper marketing. These days, no marketing endeavor is complete if you don’t go online. That’s because, digital marketing is the call of the day. And when you are planning to go for digital marketing, there’s a basic thing that you’re going to require. That’s a website. If you are creating a…

You have started a business and you want it to flourish. It’s surely a great idea. But have you thought about the ways you should do it? Have you thought about the marketing procedures that you should adopt for your business? These are, no doubt, the most important things you can perform to help your business to move a few steps forward. And these days, when you are planning the marketing for your business, you can’t keep online marketing away. You need to think about various ways to…

The world of technology is evolving continuously and showing maturity. Many breathtaking technologies starting from a seemingly vague promise and a toying idea became era changing gadgets and technology in the space of few years. Mobile and smartphone revolution is a fitting example of this. From virtual reality to wearable, to Internet of Things to use of drones, to futuristic driverless cars to use of robots and artificial intelligence in everyday life, the world of technology went from…

The world is going mobile! The increased use of mobile devices for various reasons has propelled several innovations in terms of mobile apps. We have seen the creation of mobile apps for mobile security, fitness assistance, hiring cabs, online shopping and in many more niches. Additionally, recent times have seen the emergence of gadgets like smart watches and Google Glasses that are compatible with smartphones and the related apps. The mobile apps industry has also seen an increased focus on…

The scenario where computer users find themselves at their wits end trying to get rid of persistent malware can be a drag. The ever-increasing sophistication of malicious code poses non trivial challenges to the security industry which, regretfully, lacks responsiveness to emerging threats that aren’t catalogued. Relying on signature-based antivirus suites alone, is an inefficient defensive strategy to adopt in the era of digital infections like ransomware, rootkits, and adware that…

Looking to become a more savvy business owner with the know-how needed to navigate the complex modern market? This can be a daunting task. The field of marketing and sales comes with its own set of vocabulary and there’s always activity changing the landscape of the economy, but the rewards of furthering your education in this sphere are great. To make this process more manageable, there are online courses made available to those with the drive to learn and succeed. Online classes range from…