Tweak Your Biz » Technology

Consumers rely on smartphones more than ever to help them shop for products and services. MIT’s recent report shows that 80% of shoppers check prices online, with a third accessing the information on their smartphone while inside the store. So what does this mean for businesses? It means retailers need to embrace an omnichannel strategy now. Today’s tech-savvy consumers are expecting a unified experience when they engage with brands. They want to browse online, to check for product info and…

There are about 725,000 (and still counting) native iOS apps for iPhone, and thousands of apps used by bloggers. The purpose of these apps would be to make the job of the blogger easier, improving work and productivity. The list of apps would thus be endless, but here are ten iOS apps that will make your job easier. #1. Adobe Photoshop Express Most bloggers used to be worried about the quality of images on their website because there were no reliable apps that could help with that. But with…

Platform as a Service, also known as “PaaS”, has enabled global organizations to cut down extensively on their development costs, leading to mobile apps created in no time. Still look puzzled? Ever heard of PaaS before? PaaS is a unified set of development tools meant for tablet, mobile, and web platforms, serving a range of functions; right from data recovery, data backups, data security, to licensing formalities, support and maintenance, as well as server-based scalability. Simply put,…

MacBooks can certainly help us get things done. In addition to all the free apps provided by Apple, the Mac store is also teeming with brilliant apps from independent developers. Connor Keppel put together a great list of essential Mac Apps a while back, but I felt that it was time to revisit and update his selection. Below is a selection of mac utilities that every freelancer should use to increase productivity, streamline work processes, safeguard online security, and collaborate effectively…

Wireless networks have provided an advanced level of mobility and convenience to businesses worldwide. WiFi is the new tool that boosts business productivity and plays a major role in business promotion. The trend of using Internet while on the move has been increasing steadily among today’s workforce. Everyone expects to access WiFi hotspots wherever possible. It is quite commonplace for business to entertain clients, customers and other visitors every day. So, businesses have been…

Designing a landing page that clicks is not rocket science. But to create a PPC landing page that will give you both clicks and conversions is the work of pure art and science. An effective landing page design may be a combination of several factors like usability, accessibility, persuasion and trust. However, conversion is the ultimate driving factor behind every paid search strategy. PPC ad landing pages are more than just advertisements. In fact, a high performing PPC landing page with good…

Android mobile apps security is probably a major concern for users installing or downloading an Android app. Having a fool-proof safety cycle for an app, should be a part of the business strategy by giving it a high priority rather than considering it as an afterthought. A brief introduction With the ever-increasing craze of mobile apps industry over the past few years, it has become important for mobile application development firms to focus on the security parameters related to a mobile app.…

Organizations and businesses understand the potential risks involved in running a business, especially when it comes to doing it on smartphones with mobile apps. Extensive business intelligence research without any gossip is what they rely on. In today’s smartphone age the competition has become fierce and businesses strive to be seen on mobile phones for a global search. Business entities nowadays leave no stone unturned, relying on whatever business practices they can implement. The world…

The astonishing rate at which mobile technology is developing and adapting is so fast that you cannot help but be swept away in a wave of progress. Mobile apps have transformed many aspects of business operations and never before in history has change occurred so fast. They have helped businesses save on operational costs and reduce waste. They help eliminate paper-based processes or processes that take longer on desktops. Here are a few ways in which business efficiency can be improved with…

While planning out the long list of objectives and goals for this year, improving your website is sure to make an appearance. Alongside your website goals to increase traffic, improve conversion rates, and create new content is your goal to drastically improve user experience, right? Well, that’s where it should be. However, a new report shows that only 21 percent of small businesses plan to work on the user experience of their site this year. The reality is that user experience should be a…