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I was skeptical. My loyalty to the PC over the years had wrongly copper-fastened a harsh perception of Apple’s alternative: “It’s only for graphic designers and the brand conscious.” Unlike the iPhone or iPod, in my mind the advantages of going Mac over the competition just weren’t as clear. That is until the operating system Mac OS X ‘Mountain Lion’ was released. I have been converted. This is not a post on why you should go Mac but in fact more a post for those who already have…

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“We become what we behold. We shape our tools, and thereafter our tools shape us.” – Marshall McLuhan. Having the right website tools is especially important online, where we have access to a myriad of tools and what others think about them. You’ll only be as effective as the tools you use. Even tasks that take a lot of time and effort will be effectively simplified if you have the right tools. Here are 5 website tools to help you effectively run your online business under a budget: #…

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Relying on username-password combinations seems so last decade (last century?) these days. With smartphones able to do facial recognition and thumb readers as options on laptops, passwords feel like they should be phasing out. In the meantime, the passwords we’re choosing aren’t very secure. A recent SplashData report shows the top-three most popular are password, 123456, and 12345678. One has to wonder why there aren’t more security breaches with that kind of non-security. Just how…

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The dream for some founders is to exit their multi-million dollar technology business within five years. The reality for many is that they run out of cash long before that, and the company dies. There are no hard and fast rules about converting dreams to reality. Yes, you need to dream ‘big’ , that is your vision. If you think small, well, small is what you will remain.  We look for at the essentials of a successful exit sale in this interview with Ian Shearer,  Director of Mergers and…

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Social media is one of the most talked about buzz words of the 21st Century – and rightly so! It has transformed the way we (customers) think and you (businesses) act! It’s no longer as simple as going to the local store for the product we want/need. We now research the social media options available to us, ask our peers what they think of it and then we see where we can purchase it to get the best value. Social media has altered the relationship between brands and consumers – in a good…

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You no doubt know the statistics, they’re freely available, and widely shared – 50 to 80 percent of CRM implementations FAIL. Not just statistics plucked from the air, but those put forward by Gartner and Meta Group, respectable analysts who know their stuff. That’s up to four in every five CRM implementations. So, what goes wrong? In this post I’m going to look at why CRM implementations go wrong – and it almost always involves the purchaser. General Motors and the Customer Service…

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More and more businesses see the benefit in utilizing mobile credit card processing. USA Today reported, “In February, about half the retailers polled by the National Retail Federation say they will use a mobile device as a cash register within a year to 18 months, compared with 6% that use them now.” Not only is it cheaper, but convenient. However, while convenience is a significant factor in the popularity of mobile credit card processing, security has been an issue with retailers and…

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Last Friday afternoon was spent by just shy of 300 digital marketing professionals and enthusiasts in the Morrison Hotel in Dublin at the Dublin SEO Summit. The event was sponsored by SEOMoz and eCelticSEO and featured a line-up that included  Rand Fishkin of SEOMoz, Niall Harbison from Simply Zesty, Joanne Casey from Glow Metrics and Brian Martin from eCelticSEO. Below I’ve outlined the 10 most important points raised throughout the course of the talks given, which every business…

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A business’s website is a crucial component of their marketing efforts and needs to be updated with the latest information and products that their business offers. When chosen properly, a webmaster can turn a business’s site into a very profitable tool. The webmaster should be able to look after all the key aspects of a site including the design, its development, server management, and web marketing. If you feel you are spending too much time working on your website and not enough time…

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So, by now you must be familiar with one best blogging platform that serves more than 55 billion websites all over the world. Yup, it’s WordPress! WordPress happens to be an excellent content management system for which more than 15, 000 plugins have been released.  Thousands of third party plugins are being released on an average each day for WordPress. However, not all of them are recognized  as the”best”,  but a few stand out to be unique. In this post, I make some…

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