Bloggertone

Having the right website tools is especially important online, where we have access to a myriad of tools and what others think about them.

Social media is one of the most talked about buzz words of the 21st Century – and rightly so! It has transformed the way we (customers) think and you (businesses) act! It’s no longer as simple as going to the local store for the product we want/need. We now research the options available to us, ask our peers what they think of it and then we see where we can purchase it to get the best value.

Last Friday afternoon was spent by just shy of 300 digital marketing professionals and enthusiasts in the Morrison Hotel in Dublin at the Dublin SEO Summit.

The problem was I wasn’t clear in my own mind about who I was supposed to speak to, and here, in this post, it became crystal clear. It wasn’t like I hadn’t read something like this before elsewhere, it just hit home this time.

Many businesses are a little behind when it comes to doing business online, particularly small businesses. Their reluctance is often due to high cost and the fact that they cannot see a huge return on investment. This is not helped by some companies charging exorbitant fees or not being clear about what people are actually getting for their money.

You can find thousands of blog posts out in the web covering the best WordPress plugins. This post is aimed at those of you who enjoy trying out new things on your own before calling your developer for the final touches. I will walk you through a personal selection of plugins that complement those core ones you already use

Start a business, get a domain name. Get a GOOD domain name, one that matches your brand. Too bad I didn’t follow that advice when first starting out with one of my current websites. If I had, I would have saved myself over $3,500

Google Reader is an excellent tool for sharing content and also for following content shared by others. In this post you can view…

You all know the saying “keep your friends close but keep your enemies closer”. This post is framed around that saying, all be it “Enemies” is probably a bit too strong a word.

In 2007, only 6% of total engagement happened after the day of posting – while in 2008 it was 17%. This year however it has more than doubled – with a full 36% of engagement happening after day one. So what might this mean for business?