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I have the privilege of working with both farmers and technology in Ireland and can assure you that the above statement is far from true. This post is a quick advice guide on how to help introduce smartphone technology into the life of someone who’s not convinced that they can benefit from it.

When you hear the word “App” mentioned, do you know what is being referred to? It could depend on the context in which the word was used, but if it is predicated by words like “iPhone”, “Android”, Smartphone”, or “Mobile” you would expect it to mean something very specific; in that context, the “App” would be a mobile device app that you would download from the iTunes AppStore or the Android Market and install on your smartphone.

Creating a fantastic App is easy with the right developer, but creating a fantastic app that gets noticed and downloaded is another challenge altogether. You may have created the world’s greatest app, an app that will have a massive impact on everyone’s lives, but unless they know about it, it’s just another app in a sea of several hundred thousand other apps.

Crowd funding is a game-changer for entrepreneurs the cash-strapped world over. It could be the difference between failure and success for your start-up idea. In the last two years I’ve had considerable exposure to the world of crowdfunding and have been lucky to meet a number of crowd-funding CEO’s and experts.

Mobile technology presents a whole new range of possibilities for digitally building a business. This interview looks at using an app to generate sales leads.