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Best Ways to Flourish Your Business with Geofencing Apps

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Best Ways to Flourish Your Business with Geofencing Apps

“Geofencing” – is it just another app in the app store or a special breed in the market? These days, the geofencing apps have gained a lot more traction among medium and small-scale businesses. Both business owners and app resellers tend to invest on geofencing app builders to create native apps for iPhone, iPad, and Android users. They have been building new features and third-party integrations to extend functionalities of their business app.

Following the trend, it is easy to predict that over 90% of apps will have geotargeting capabilities in the next two years.

So what the heck is this Geofencing app? Is it a contemporary application for your customers to use your product or service better? Does it work as a complementary service along with your business portal?

Geofencing Apps

What is a Geofencing app

A Geofencing app is a revenue-generating tool for small-scale businesses, non-profit organizations, marketing agencies, and entrepreneurs. The app helps them tap potential customers around their business locations by sending push-based notifications to their mobile devices. Technically speaking, the app establishes a virtual fence around a predefined geographic area near your business. It tracks GPS data of other devices in the neighborhood for location-based relevance and then sends customized messages to users of those devices.

Think if you have a chain of restaurants in your city. You want to lure your customers from nearby locations and keep them away from your competitors. Now, when a certain group of people enters a zone that falls under the geofencing area where your app is active in, they automatically get push-based notifications from your business app. Thus, you can plan to send personalized messages or attractive schemes to dining-lovers roaming around your restaurant. Customers, upon receiving offers and deals related alerts, can follow your restaurant and increase footfalls. The same applies to bar owners who want to notify users about their special offers on beers or wines.

Watch this recorded webinar on geo-location and mobile marketing to learn more about geolocation techniques and technologies.

Who uses a Geofencing Application

Any small and medium-scale business unit that wants to tap potential buyers from nearby locations can use this revenue generating app. For example:-

  • A coffee shop owner can send alerts to users downtown who prefer pre-work caffeine.
  • Real estate agencies can send notifications to prospective buyers when they drive or walk around open houses.
  • Wedding planners can set up a geofencing area around retail outlets, bridal stores, flower shops, shopping malls and then send push-based notifications to potential buyers who are in need of such service.
  • Multiplexes and theatre owners can trigger notification about their favorite shows or special offers on ticket price when movie-lovers are around.

A Geofencing app is predominantly used in location-based marketing campaigns. Travel apps, hotel discovery apps, music or movie apps, deal search apps, ecommerce apps, restaurant apps are good examples of it. Real estate players, automobile apps and event marketing companies deploy geofence around their business locations and run promotional offers for a specific duration or on a particular day.

How Geofencing apps work

Geofencing apps allow business owners to define a size of their business territory that they want to target. The app allows them to set a radius based on relevant locations and the existing competitions in their neighborhood. Business owners, for each of their geofenced areas, can set a unique customized message and send it to the device through push notifications.

In order for a geofencing app to work, users need to download the app from Apple’s App Store or Google Play into their devices. The app once installed in a mobile device asks permission from users to create a location for them. This enables geofencing or geotagging to work when the same user enters into the radius set by the business owner.

Geofencing app uses GPS data of user’s iOS or Android device to tap into the core location framework and identify location changes of the user. When the user changes his or her location, the device, in turn, sends the updated location to the geofencing app and then to the server, hosting information about the predefined geofencing area. Now when the device falls within the active geofenced area of the app, it automatically matches the location of the device with the preset business territories. When a user walks around a geofenced area, the device’s gyroscope and accelerometer track a large amount of movement and send location change related data to the geofencing app. For a driving car though, the change in motion is so fast that it prevents the app to determine updates in location.

The accuracy of geofencing depends on the device’s GPS data and its ability to send location related updates to your geofencing app. It is ideal that you set a smaller coverage area (essentially the neighborhood) for your app to work. This improves responsiveness between device’s GPS data and your geofencing app. As a matter of fact, GPS data triggers huge battery consumption for devices, so Apple and Google have restrained many apps to use GPS data.

Use of Geofencing apps grows manifold

Considering the popularity of geofencing mechanism in the apps world, many app developers and resellers have started building apps in the category of store finder and maps for local search and places. These apps are the best fit for users who are looking for good restaurants near home, a gym nearby, or a plumbing or food catering service in their neighborhood.

Such local store app also provide directions so that users can follow the route map to their preferred business locations. Moreover, apps like Vintelli Store Finder allow users to choose a business or service based on customer reviews and Customer Satisfaction Index (CSI). Another good example is Near Me local Search and Places app that allows users to find from diverse categories of business such as hotels, stores, clubs, sports and lounges, bars, restaurants, multiplexes, entertainment zones, medical stores and any type of residential services.

The best ways to use a geofencing app

We all know that users install and use an app at their discretion. If they are not happy with the service, they have every right to uninstall it anytime they want. The same applies to the geofencing app. Considering data privacy and users’ interests the topmost priorities, your push-based notifications can be detrimental at times. People don’t want to get bombarded with messages they dislike, doesn’t matter how relevant and attractive they are from your business perspective.

Let us consider these key points to make the best use of a geofencing app.

  • Focus on your neighborhood first. Don’t expand your radius to a city level just because your app allows you to do so. Location-based relevance makes geofencing work at its best and maximizes results.
  • Expand your location only when you are unable to get attention from your neighborhood.
  • Don’t send alerts for everything happening around your business, anytime you want. Be selective and action-driven when you set a custom message to drive customers’ attention.
  • Think of the value your message carries when sent as a notification to your target audience. Consider yourself as a hypothetical user and think how meaningful the offer or promo would be for you.
  • Use the geofencing app as an organic way to delight customers. Add realistic values and send only timely, relevant and useful information to your prospects.
  • Extend business possibilities of your geofencing app. Use it as a customer retention and engagement tool than just a selling mechanism.
  • Conduct research work to collect various customer inputs such as real-time users’ presence, their browsing, and purchasing behaviors, app settings in devices and conversion techniques. It helps you regulate messaging pattern and frequency of alerts.

Read the Slideshare deck to find more details about geofencing and how to make the best use of it for your business app.

A Geofencing app, if crafted well, can really improve customer experience with your business. If you take care of vicinity relevance, content relevance, offer relevance, and time convenience, your marketing campaigns are most likely to succeed.


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Sudeep Banerjee is the Founder & President of B3NET Inc. - the leading California orange county web design & Web Development firm. He is an expert in Web & Mobile Development & Internet Marketing with 26 years of experience. Sudeep also loves to golf and play basketball. https://www.b3net.com/

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Comments
  • Hi Joseph, thanks for highlighting the Brand.com story here on Tweak your Biz. It seems that many small businesses continue to see branding as not attainable, not doable and not affordable. The reality is that all businesses can now build a brand, no matter what size they are. It something that we need to do every day and you’ve provided some straight forward tips
    that any business can use.

  • Justin DeLisi

    Great tips for Brand Management, a must read for any business owner

  • #5 is an extremely Important rule. Probably the most important. SO much of my business is word of mouth and referrals.

  • Kaycee

    All of the tips are very useful and used together are really effective

  • Zac

    Simple tips, but effective all the same. Your name is really the flagship of your brand, without a strong, easily recognizable, name you don’t stand a chance. Obviously exceptional service should be top priority, but the customer’s journey starts at the name.

  • Katie Kunkle

    Rule #1- The value of a good name. This needs to be an obsession before you can make your brand a success.

  • jasonraser5

    I like how this discusses the value of blogs being used for branding because that seems to be one of the least used and least talked about methods of branding. Ironically blogs tend to rank highly on Google so it should be used more often for the small business world.

  • Jpileggi

    These are some great tips for building on a brand online. I think they could apply to any business.

  • Jessica Veazey

    These types are simple, yet so strong and true. Couldn’t agree more. With the way the world is going, an online brand presence is crucial.

  • Dob Bobson

    Reputation is everything!

  • Preeti Patel

    These are definitely some great tips for businesses who are trying to successfully manage their brand. Thanks for sharing!

  • PDC

    # 1. Make sure your business name properly communicates your message

    Great tip! In the digital age, information comes fast. That information can start with your name.

  • DJPC52988

    This is a great piece emphasizing the most important qualities in success of a company like Brand.com: Quality content reigns supreme. Tip #2 really speaks to that.

  • Michael Dectis

    nothing speaks more than an online reputation…. great advertising revenue to generate some good “buzz”

  • albrechtac

    A simple and direct message about your company is key in online presence, as is staying attuned to industry-relevant blogs and sites. Great article!

  • Ian Sharkey

    Social media is a great aspect to building a positive online brand for your business. They rank well, they are easy to setup, and there is a ton of info out there to help businesses maximize their site’s potential. Best part, you can do it yourself!

  • Mia Wallace

    #5 speak the most. #1-4 easily follow if your product or service is exceptional.

  • David Tejeras

    These are great tips for brand management

  • Mike G

    I don’t know how a business cannot have a Twitter account in 2013. That is a vital part of a company’s success.

  • Jay G

    Great lessons and important to understand that each one of them is integral for ultimate success.

  • Brianna

    Really good tips!

  • Genevieve Moser

    creating social media profiles are so important. I am surprised by how many companies miss this simple step.

  • Sam Fisher

    Thanks for sharing the points, Its actually useful to create social media profiles. I totally agree with you

  • Applaud you for explaining more obviously about
    brand management with the case study of brand.com. Really it is very useful.

  • A great tool for improving your enterprises and attracting potential clients is Yelp. You will be able to nip it in the bud quickly, and see anything negative being said about your business, when you monitor your social presence. Every business often tries to find ways to stand out to consumers in all the right ways, hoping to become the loyal choice of their client. Every business has its stock of disgruntled customers and internet is the easiest platform for your dissatisfied customers to complain about you. No matter how great a business is at client service, for every 100 satisfied customers, 1 will needs be offended.

  • Geofencing app is quite helpful for the parents as it keeps alerting you regarding your children.

  • Geofencing in app is redefining the success standards of businesses ?




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