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5 Ways Social Media can be Leveraged for Content Inspiration

Not incorporating social media into your marketing stratagem is a grave mistake. Luckily, brands are aware of the importance of social. And they have been making an active social presence.

Social content is a game-changer. It connects with audiences, encourages them to buy and share their product experiences with others. Social content guarantees better sale and transparency.

But, producing social content on a regular basis and as a part of a larger marketing gameplan is difficult unless there are ideas and content inspiration. Just as brands draw inspiration from competitor’s content, they can follow these tips below to find inspiration for developing social content.

5 Ways Social Media can be Leveraged for Content Inspiration

#1. Curation helps

Curation is the new mantra in content marketing. There are endless benefits of content curation. Interestingly, most of these benefits center around social media. In fact, social media is often dubbed as content curation powerhouse.

There are two ways brands can use curated content:

  • They share the links to third-party curated content from their social media fanpages. Curata recommends 25% of content should be curated. Curation can supply them enough content to fill up their social media calendar.
  • They can get innovative topic ideas from curated content and produce original content on those topics.

Additionally, a brand can write content in response to curated content. On social media, such content can garner a decent reader-base. Content produced in response to third-party curated content can be of two types. The author may agree with the opinion expressed in the curated content and write in favor of it. Or, he may write against it and attempt to disprove what it claims.

Feel free to take any stand that suits you. What matters is whether the content is persuasive. On social media, people can share their opinion and add their inputs, enabling the brand to find more topic ideas.

#2. Visit top blogs

By scanning top blogs in the same niche, content marketers can get topic ideas. Top blogs are very serious about their reputation. They know if their reputation gets spoiled, they’d lose their reader-base. To keep up, these blogs make new posts live every day on interesting topics.

Simply copying these topics won’t do any good. Some content marketers follow this route, but they fail to bring uniqueness to their content. A much better approach is to scan individual posts and the noise that these posts are making on social media. How readers are reacting to these posts, and what opinion they are expressing

Akin to an unsolved crime mystery, a thought-provoking piece of content leaves many clues in its wake. A content marketer needs to know how to pick those clues and produce content based on them. Such content can be a big hit among social media users, especially among those, who have read the original content.

#3. Use social news aggregators

Social media news aggregating sites have been becoming increasingly popular among content marketers. These sites yield the following benefits:

  • They surf through dozens of categories and find hundreds of shareable content, which they can curate or use as topic ideas.
  • We know “social is the new SEO.” The content suggested to you by social news aggregators are all approved by Google, in the sense that Google has already observed that posts written on these topics have registered engagement.
  • It’s difficult to verify the authenticity of information flowing on the Internet. Social news aggregators can be of help. These sites collect information from various sources and users also comment on them, making cross-verification easy.

The best part of a social news aggregator is its ranking algorithm. These algorithms are smart enough to understand the level of user engagement for content featured on the aggregating sites.

For the handheld user-base, there are social news aggregating apps. Alongside Reddit, Slashdot, Digg and Metafilter, there are community-based news aggregators like Upworthy, BuzzFeed and ViralNova.

#4. Visuals and quotes

Content with plenty of images, graphs, charts, infographics and audio-visual media elements is bound to entertain social media users. On Facebook, we see 4-seconds long GIFs getting millions of views and thousands of likes and shares.

Clearly, the length of the content is irrelevant. On social media, the only thing that matters is whether or not the content is capable of entertaining users. Visuals and quotes are both entertaining. In the garb of entertainment, these marketing weapons create a bond between a brand and its audiences.

By quoting experts, content marketers can claim authority. On social media, they can tag people so that the content with quote in it goes viral. A lot depends on how thought-provoking the quote is and how it blends with the theme of the content. Also, when one references inspirational quotes from experts, he curates content – not just any content but a very powerful piece of content. When such content circulates on social media, thought leadership is earned.

When quotes are combined with visuals, their appeal increases tenfold. Look at the following visual:

quotes-are-combined-with-visuals

People will pay as much attention to the quote as to the picture of Abraham Lincoln. Content with visuals mixed with quotes can trigger user engagement on social media and generate volumes of social content.

#5. Gender-based content ideas

Don’t call me sexist. Recent studies show men and women differ in their buying patterns. While men are more interested in “buying”, women prefer “shopping.” Identifying your product and the gender of the group that are its target audiences can help you brew better content ideas.

And once again, social media is the hotbed of gender-based content ideas. Millions of people interact with each other on social networks. Users respond to branded content, expressing their opinion. Analytics tools can analyze their conversations and reactions and find gender-specific patterns.

Next, brands need to create content in regard to those patterns. And more importantly, share the content on social media where users could easily familiarize with them. For example, Pinterest is heavily dominated by women, whereas most Redditors are male. This way, it’d be easy to generate social content and popularize a brand.

Summing up

It’s clear from the discussion above that social media is absorbing the online marketing vertical. Not only it is instrumental in content gaining popularity among the readers, but also as a forcing house for content ideas and inspiration.

Image: Social media,social network concept.


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Adam Frankel is President and CEO of Frankel Interactive, a leading South Florida digital agency specializing in custom websites development, ecommerce development and digital marketing. For over 15 years he's been working with businesses and government agencies to bring their organizations online in order to build brand awareness, communicate with stakeholders, generate leads and drive sales. His belief is that all businesses need to keep up with technological trends including the continual transition from desktop to mobile, search engine algorithms changes, and social media engagement. His goal is to help them implement strategies to successfully compete in an ever crowding digital marketplace. When he isn't touting the benefits of web-based marketing, he enjoys fishing and spending time on the waters surrounding Miami with family and friends. http://frankelinteractive.com

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  • Karol K: Another web platform tip: Squarespace. It is easy to use and looks good. It will stand out in the crowded space of other more common templates. I appreciate that you point out the importance of having a personal side of your social media profile. At the end of the day, you do business with an individual, not a faceless entity (company).

  • A lot of small businesses forget the basics, so this is a valuable post, showing you that there’s no magic method, just consistent promotion across a number of platforms. I would add press releases, as they’re great for getting you coverage in your local area, where in the end, the core of your customers are based. And they give you free publicity.

  • Jérome Verbeek

    Yes I love easy webcontent. I am not a programmer so its really helpful to have a great tool where you can customize everything by just drag and drop.

  • Hi Karol – welcome to Tweak Your Biz.
    2 more online platforms I have seen work well are Quora (similar to YA) and LinkedIn groups, if you can find the right ones. I don’t utilise either of them enough – so thanks for the reminders.

    Your tips demonstrate easy ways to utilise the “freebies” that are of value out in the interweb space, and great for those considering more online exposure for their offline business.

    I would also recommend the directory sites (especially the local ones for very local small physical businesses) Often, a basic listing is free – again more exposure if proper key words are used, and effective way to be on page 1 in a google search.

    Keep up the good work!

  • Hi Karol – welcome to Tweak Your Biz.
    2 more online platforms I have seen work well are Quora (similar to YA) and LinkedIn groups, if you can find the right ones. I don’t utilise either of them enough – so thanks for the reminders.

    Your tips demonstrate easy ways to utilise the “freebies” that are of value out in the interweb space, and great for those considering more online exposure for their offline business.

    I would also recommend the directory sites (especially the local ones for very local small physical businesses) Often, a basic listing is free – again more exposure if proper key words are used, and effective way to be on page 1 in a google search.

    Keep up the good work!

  • Fully agree with you Karol!!. Now a days online marketing plays an important role in any type of business. Especially for small business owners because they have limited amount of capital or finance. Online marketing allows small business owners to expand their business more and more with the help of social networking websites. They can reach maximum peoples directly through the Social networking websites like Facebook,twitter Etc.

  • Great article on content marketing.I agree with the article




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