Tweak Your Biz » Technology » How To Choose Topics For Your Blog

How To Choose Topics For Your Blog



You have a deadline of a blog post coming soon, but you still do not know what to write about. Choosing a content topic is a crucial step in order to ensure that the topic is not only relevant to your audiences, but they also remain engaged and keep coming back for more. After all, if you choose a topic that your audiences isn’t interested in they probably aren’t going to read your content at all.

You might be an experienced blogger, developed keyword research, and already tried techniques to get through the writer’s blog, and develop a blog community but still have a hard time finding a relevant and exciting topic each time your deadline approaches.

How To Choose Topics For Your Blog

Well! It is easy to get lost in such a vast amount of information. Sometimes the hardest part is that in spite of knowing where to find your data and resources, it becomes difficult to make it actionable. And this is exactly what you need – a simple and actionable process that is easily applicable, scalable and recognizable in the content marketing industry.

From today onwards stop worrying about ‘I don’t know what to write about’? Hopefully, my blog post will help you to generate new ideas, refine your topic and identify which topics are worth pursuing further. So, here you go…

Know the goals and sub-goals of the post

Do you want to generate leads? Or spread an infographic that is important to your company? Or want to get as much traffic as possible? Let’s say your goal is to drive maximum traffic. So your responsibility should be to figure out:_

  • How you’ve successfully driven traffic to the blog in the past?
  • Which topics are SEO friendly?
  • Now get more specific about that topic and suggest a working title.

It is equally important to find out the sub-goals or criteria that your topic must have in order to meet your goals. Say for instance, if one of your sub-goals is that the chosen blog topic can’t give you much money to learn or write about, you’ll obviously not choose a topic like ‘reviews of timeshares in South America’ which might be an expensive topic to start with. However, you do not have to worry about the cost once you’re a well-established blogger.

Choose a topic you like to discuss/debate with others

There should be a smooth conversation between you and your audience. If your audience find your topic of discussion relevant and meaningful, they will always leave comments on your blog, email you to discuss your posts and ask you questions for further clarification. So be prepared to be responsive and receptive to them.

You may also choose a topic that you don’t mind debating with others. The blogosphere is made up with people from all walks of life with varying opinions. And you may find some of them may not agree with everything you write. However, you must enjoy discussing your blog’s topic from all angles and initiate a healthy debate.

Your blog’s long term success depends on how well your topic is accepted by the readers and the sense of social community you can create around it.

Researching is an important aspect of your topic

Change is the only constant factor in the content marketing world. The unique aspects of blogs is their ability to provide meaningful, fresh content and therefore a discussion forum for a wide variety of topics. To bring out a successful topic, you need to thoroughly enjoy knowing the blog you are writing for and researching for further data. In-depth research will help you keep up with the current trends, news and events related to the topic you’ve chosen and thereby enabling you to keep your content interesting and relevant to the readers.

Let me share a trick with you – when you focus on gathering the most important data that’s relevant to your goal, you can identify a few more attractive blog post ideas from those resources for your next blog post.

Find the hottest topic idea in social network

First and foremost, you must strengthen your social media platforms for great content marketing strategy. Besides your own content and that of your competitors, you can easily identify which type of content topic is mostly liked and shared in your social communities. Social communities have different groups that are connected to each other and form your audiences.

For instance, from Twitter, you get to know your communities and influencers, the topic of discussion they prefer and can even obtain the most popular tweets from your influencers. Now create a list with the top content shared in your influencer’s tweet and segregate it using different topic areas identified for your communities. Now complete it with search-popularity and social related data for each of them by

  • Title
  • URL
  • Linking domains
  • External links
  • Number of shares in social networks

Once you have identified the posts topics and pieces that have performed better in social networks, you can prioritize the overall best performing content for your topics

Ask questions to validate blog post topic opportunities

Asking the following questions can help you prioritize the idea of your content

  • Is the topic related to your business goal and vision?
  • Is this the type of content that is interesting and useful for your audience?
  • Will you be able to write the post that can be easily consumed and understood by the readers?
  • Are you sure how your content idea will help your audience solve an issue or improve what they have?
  • Are the resources needed to write the post achievable for you?
  • Will it be profitable to rank with your post?

The winning idea will be those for which you answer YES to all these above questions. Moreover, in case you identify a topic that has already been covered in the past with a blog post, but it complies with the rest of the previous criteria and is appealing to pursue, then you must think about how you can create an unique selling proposition that can differentiate your content idea from what came before.

Determine the longevity of the topic

Check whether the topic can hold interest for months or years. Will the post you write today still be valuable tomorrow, next month, or the coming years? If you can find answers to these questions then you have found a niche to explore and are sure to have a decent numbers of readers for a prolonged period of time. Longevity of the topic of content depends on how well you have researched for the topic and incorporate relevant information.

Consider the five Ws

The five Ws- who, what, when, where and why and ‘how’ for the potential topics are important to consider, as they help you to target your audience’s needs and emotions and choose a topic accordingly. Now you have to classify each idea with a level of interest based on how relevant it will be for your audiences and the amount of search volume that exists around each topic.

As you now know the topic of your blog post, it’s time to make a quick structure of your post. The reason for creating a structure, before you write your blog post is because it is a lot easier to establish a great post when you make the structure of what you’ll be covering in your content. Moreover, the length of your blog post is also an important factor when it comes to search ranking and popularity of your post. All these factors are key to creating good content.

Images: ”Word Blog with colourful letters. 3D concept on white background. / Shutterstock.com

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The Author:

Sumita Das Dutta is a tech geek and a web analyst. She has also been associated with technical writing; blogging on Google web analytics services, seo audit, responsive design, online marketing, app development and social media engagement. She is a content developer at Softz Solutions.

Add Your Comment

  • http://about.me/Lindeskog lyceum1776

    Sian: How do use creativity in order to pick from all the blog posts you see and put them together in the round up?

    Btw: It looks like you could have an issue with the Disqus plugin. It takes some time for it to load.

  • Storewars News

    Nice
    read! Very informative. Did you know that Coca-Cola sales beat estimates as
    China volumes soar. Full story here: http://on.fb.me/RnuiwT

  • Lorna Sixsmith

    Many thanks for the inclusion Sian, it is very easy to run a good Pinterest contest but also very easy to break the rules if you don’t know what they are. Hope you are having a lovely bank holiday :)

  • http://www.tweakyourbiz.com/ Sian Phillips

    Thanks for sharing these tips with us Sumita. I’d also add a couple – answer your client’s questions by writing a blog with the advice and also crowdsource by asking a question and using the answers in the post – with accreditation of course. I look forward to your next post for us

  • http://www.ecwritingservices.com Elizabeth Campbell

    Great post – all very relevant info … I also like to have a look at what’s trending, current affairs, time of year, what’s happening my my business. There’s blog-writing inspiration all around us!

  • intouchcrm

    Great post Sumita! Very interesting points. Everybody experiences writers block every now and then and knowing how to kind your muse, your inspiration and your subject is crucial. Here at InTouch CRM (http://www.intouchcrm.com) we have a few guides to keep us writing-motivated: Know your subject, Listen carefully (to customers, industry leaders and competition – what do they all talk about, what do they want to know), Learn from your mistakes and victories (if a certain topic worked for your audience particularly well, how can you get more out of the subject). I hope that helps! Really nice post!

  • Sumita Das Dutta

    Thanks a lot for appreciating the post. I truly believe that by following these points,one can easily write better for a blog.

  • Sumita Das Dutta

    Thank you Elizabeth for liking my post.

  • Sumita Das Dutta

    Hi Sian! you are welcome! Indeed the point you mention can be implemented for better outcome.

  • http://www.krishtechnolabs.com/ Krish TechnoLabs

    Successful bloggers enoy discussing their blogs’ topics from all angles and appreciate a healthy debate.

  • Sumita Das Dutta

    Hi Krish! I completely agree with you

  • Kara Johanson

    Good information Sumita. This article provided practical advice that I can use to revive my blog.
    Thank you, this has really helped me.

  • Sumita Das Dutta

    Thanks kara for liking my blog post! I hope to write more for your help

  • http://www.callboxinc.com/ Lorie Lewis

    Before committing yourself to one particular topic, realize that whatever topic you choose will become the focal point of your blogging life. Your interest and passion for the topic should be strong enough to sustain you through the times when you aren’t sure you can bring yourself to read another article on the subject, much less write another compelling blog entry. Sometimes you can’t make concrete decisions until you actually test your topic ideas.