How To Provide Your Business With The Most Visibility In 2014
If your business doesn’t have an online and social presence, then you’re basically asking customers to find a non-marketed needle in a highly competitive haystack. Visibility is key and if you don’t market your business to the masses, you’ll never find success because customers will never find you. So, to help you make your business’s needle as big as a bus, here is a handful of ways you can provide your business with tons of visibility in 2014.
Concentrate on Your Local Visibility First
Before you try to achieve everywhere visibility, you must first get the local visibility ball rolling. There are some preliminary steps your business should take in terms of the local arena, like registering your business with the state and making sure you have a local address and phone number attached with your company.
From there, you’ll want to sharpen your local online visibility by starting a Google+ account for your business. An active Google+ account does wonders for local search results, but only if you have a local address and phone number attached. The keyword here is “active,” so make sure you update the account regularly with new information about your business.
Local visibility is great for finding customers near you, but social media will really help your business achieve the everywhere visibility you’re looking for. Sure, Google+ is a form of social media, but mastering the social big league sites like Facebook, Twitter, and Linkedin is key.
Social media is perfect for connecting with current and potential customers, but did you know search engines also index your company’s social pages? If you want your business to have a social presence and more online visibility, then you need to invest more time into your social livelihood. This means posting regularly and responding to all comments and inquiries on your social pages.
Build a Better Website
If local visibility is the roof and a social presence is the walls, then a well-built business website is definitely the foundation. Whether you can’t seem to increase your current website’s page rank or you just want to start your website from scratch, choosing a web host that’s reliable is the first step to building a better website. You can also use data-gathering tools to check out analysis for web hosts before you choose.
Once you find the right web host, it’s time to start building your website’s framework by choosing an appropriate and navigable template. From there, also start building pages that pertain to the different aspects of your business. Simple and straightforward is the best route here. And, when your better built website is up and running, make sure you market it through your social channels immediately.
Put the SEO Ball in Your Court
Search engine optimization plays a huge role in your business’s visibility potential. Quality content and natural link building are all part of the game in the SEO arena, so it’s important to optimize your online profile so you can stay ahead of the competition.
There are many online resources that can teach you about the ins and outs of SEO. But, if you don’t have the time or the skill set to take on SEO yourself, there are a number of reputable companies that can help you incorporate SEO into your business’s online profile and thus boost your visibility.
Blog Like You Mean It
Having a blog associated with your business website is a great way to boost your business’s visibility. Not only that, blog posts are also an effective way to update your customers, build content, and incorporate SEO into your online profile. So, if you haven’t already, start a blog and then, and this is crucial, actually post on your blog regularly.
Let Your Reviews do the Talking
Online reviews are quickly becoming the number one resource customers use when deciding which business to go with. Whether you have a solely online business or a physical storefront, you need to take advantage of the visibility that online review sites provide. This means opening accounts on sites like Yelp and making sure your customers leave their glowing reviews behind. Do this and your reviews will do the talking and marketing for you.
By keeping the tips above in mind, you’ll increase your business’s visibility for the year 2014 and beyond.
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