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4 Reasons Why BYOD Is Taking Over The Office

The technology research firm Garner estimates that 90 percent of businesses will support BYOD by 2014. Letting employees bring their personal devices could offer significant benefits to companies struggling to keep up with the latest in information technology without exceeding their IT budgets. When it comes to adopting BYOD, though, price only plays one role in a company’s decision.

4 Reasons Why BYOD Is Taking Over The Office

# 1. BYOD Increases Productivity

According to research conducted by Dell, more than two-thirds of companies that have already adopted BYOD have seen a noticeable increase in employee productivity. More than half of the companies surveyed by Dell also believe that they would face competitive disadvantages by preventing BYOD. Why does bringing a personal device to work make employees more productive?

Employees who use their own devices at work also tend to spend time at home working. When you have the same device on you at all times, the barrier between work life and personal life starts to blur. A recent survey shows that 43 percent of executives approve of BYOD programs because it gives employees the ability to work offsite.

Employees might also feel more comfortable using their own devices. If a business forces employees to use a specific device at work, then they can’t take advantage of skills that those workers have already developed. When you already have a well-trained staff that knows how to use tablets, smart phones, and laptops, why would you force them to relearn everything just so they can operate a different machine?

# 2. BYOD Saves Companies Money

For companies that have comprehensive BYOD plans, the average employee becomes about $3,150 more valuable each year. That’s not just a matter of increased work productivity; it’s also a matter of savings.

By encouraging or requiring employees to use their own mobile devices for work, companies can save a lot of money. Instead of buying a new employee that $400 smart phone, you can rely on them to use their own. Even if companies give their employees monthly stipends to cover data and talk time dedicated to work, they still shift a significant burden off their books. Employees are going to buy those devices anyway, so why not take advantage of that?

Besides, no one wants to carry personal and work devices. Between smartphones, tablets, and laptops, that would become really cumbersome.

# 3. BYOD is the Future

It doesn’t matter whether your company thinks BYOD increases productivity and saves money, because people will bring their own devices to work no matter what you do.

Even if, for some reason, you decided that you absolutely didn’t want people bringing their own smartphones to work, how would you implement such a policy? You can’t tell people to just leave their phones at home all day. That’s not how people expect to communicate with each other. Job satisfaction would plummet and a lot of excellent employees would go work for your more open-minded competitors.

Let’s set aside the practicality of whether you could or would want to force such a policy on your employees. Research shows that you would still hurt your business.

  • The companies that get an extra $3,150 of value from each employee only get that because they have successful comprehensive BYOD plans.
  • They train their employees to use their devices properly for work whether they’re in the office or at home.
  • Those that have basic BYOD plans only get $950 of added value from employees.

If you don’t have a BYOD plan at all, then chances are that you’ll actually lose value. Let’s face it, BYOD presents some challenges to employers. They have to prepare for potential security breaches and they have to worry about employees bringing viruses to the company network. Both of those things can cost you serious money and tarnish your reputation.

By creating a training program that shows employees how to BYOD safely, you can turn an inevitability into an opportunity.

Would you rather lose money because you don’t adequately address an inevitable change in your employees’ habits, or would you rather save money and increase productivity by counting on those habits?

# 4. BYOD Provides Flexibility

Unless your business has found a surprisingly lucrative local niche, you have to appeal to customers all over the world. Mobility has blurred the lines between work and personal life; it has also blurred geographic lines. Mobile phones, tablets, and similar devices make it cheap and easy for someone in Australia to do business with someone in the United States.

Now that those geographic and time zones have eroded, you need to consider how you will serve customers located halfway around the world. BYOD isn’t the perfect solution to this problem, but it’s a good start. When your employees get to use their own devices for their work and personal lives, they accept that they’ll get business calls at home. It’s just the way modern life and communication works. Everyone knows it, so businesses shouldn’t pretend that these changes aren’t happening.

By letting employees use their own devices, you get more work out of them. Suddenly, they can take calls from a client calling at 10 p.m.. No one likes being disturbed by work questions at the end of the day, but it isn’t the end of the world. Your employee spends a few minutes talking to the client, and then they’re done.

If they don’t have ways to communicate with clients outside of office hours, though, you could see a dip in business. No one wants to use a company that can’t offer them timely service. That’s a faux pas that will send customers away. Again, this only benefits your progressive competitors who know that flexibility leads to success in today’s business environment.

Has your business already accepted the advantages of letting employees bring their own devices to work? How has this worked so far? Has your company benefited like so many others, or have you met special challenges that have forced you to reconsider your approach to BYOD? Leave a comment and offer your opinion on the BYOD revolution.

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Images:  ”BYOD – bring your own device concept in tag cloud / Shutterstock.com


Miles Young is a freelance writer, tech geek and world traveler. He's currently studying IT trends on how to BYOD, SaaS integration and enterprise mobility management.

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Comments
  • Great post, Ivan and one that I am familar with having to manage content for Bloggertone. The key point as you have outlined is that you need to plan ahead to get the most from your content strategy. Something else that needs to be considered in conjuction with content creation is promotion. After you’ve published, how do you plan to let people know about your content? Perhaps food for a part 2? 🙂

  • You’re right. An Amplification Plan is needed to drive the content, otherwise no one finds it. 

    Part two I guess 🙂

  • Great post Ivan. I think a content plan is vital for any successful blog especially if you blog with a purpose like increasing traffic, search engine ranking or online sales. The great thing about a content plan is that is forces the blog owner to think about an overall strategy and goal for the blog – similar to a business plan in this way I suppose. I think you or someone else shared something before about having a business plan for a blog?

  • That’s it Beatrice, it keeps you on track ESPECIALLY if you’re working with a team of writers. 

    Creating a
    content plan ensures that all the content assets are working in unison otherwise
    anarchy breaks out J

  • Hi Christian,

     

    The advantage
    of your conversational plan framework is that you can see what’s beginning to work, eg CTAs and
    other indicators.

     

    Many bloggers,
    when they have spikes in traffic, can’t work backwards and determine what
    actually worked.

     

    This is
    very frustrating (I’ve been there J) but the content plan protects you
    against this… to some degree.

     

    Ivan

  • Derbhile

    Totally agree – a content plan is a vital first step in identify and promoting your message. Deadlines do give focus, but another important aspect of a content plan is to think about where the best places are to promote your content and include promotion in your schedule. And at the early stage, think about the types of content that are most relevant for your business. Then you can plan out the different ways in which you can spread your message.

  • This is one of these moments – I read a post and think – of course I should be doing this stuff, even for a one-(wo)man blog!! It’s like having a proper marketing plan, a proper accounts plan, a proper exit plan (!).

    Planning is the the foundations stone of execution, and if not done properly and orderly can be more a hindrance than a help.

    Great post Ivan, I would need to read it a few times to understand the consequences, and the true benefits of having a content plan

  • Hehe, a fun typo. I am all for BYOB in the office! =) “The technology research firm Garner estimates that 90 percent of businesses will support BYOB by 2014.”

  • lol, thanks for spotting that. It’s now changed 🙂

  • Think Energy

    Bring your own devise (BYOD) is a trend that is becoming more popular in many small businesses. Check out our list of pros and cons to the new policy – bit.ly/1c9T3S3

  • I think it is good that you could bring your own device (and beer! ;)) to the workplace. The question is how you take care of the security issue.

  • What’s your favorite beer? 🙂

  • How about TYB beer? 😉 In Sweden a TV-serie got a beer, The Sunny Side (non-alcoholic or low % alcohol).

  • Nagrad

    Also, did you mean Gartner as the research firm, or is Garner a different IT research firm?




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