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What To Look For When Hiring A Webmaster For Your Company Website



A business’s website is a crucial component of their marketing efforts and needs to be updated with the latest information and products that their business offers. When chosen properly, a webmaster can turn a business’s site into a very profitable tool.

The webmaster should be able to look after all the key aspects of a site including the design, its development, server management, and web marketing. If you feel you are spending too much time working on your website and not enough time focusing on the part of your business that you actually enjoy, it may be time to consider hiring a webmaster.

Below are a few things to look for in a webmaster for your company website.

# 1. Impressive portfolio

Look for someone who has experience with building websites from the ground up. Make sure to take a look at their level of design and programming functionality.

  • If their portfolio doesn’t impress you, chances are, neither will they.
  • Ensure that all potential candidates are at the very least, equipped with an updated and impressive portfolio.
  • Go for a professional who is well-versed with the latest techniques and trends in graphic design, website building, and coding.

Related: Checklist: Is Your Website Mobile Ready?

# 2. Timely delivery

A great webmaster is able to consistently deliver projects within the given time-frame. Even if the webmaster is expensive to hire, your company will save money in the long run if he or she is capable of doing more in a given period of time.

  • Your webmaster should also be able to implement changes in a timely manner.
  • Whether you’re updating property information on your main website or simply adding product photos to a blog, you need it done quickly.

# 3. Responsiveness

Another important quality of great webmaster is their ability to handle request submissions in an efficient manner. A good webmaster should be able to respond to submitted requests on time.

  • A complex website project may involve an entire team of professionals including web designers, web developers, coders, copywriters etc. A good webmaster should be proficient in getting on well and acting responsibly with the team working on the project.
  • Hire someone that does webmaster work as a full time profession rather than a part time hobby. Your turnaround time will be much quicker with someone who is available during regular business hours.

# 4. Knows your business

You may not find a webmaster that has an expert understanding of your industry, but strive to find someone who will take the time to understand your business. It is important they know what you are trying to accomplish with your site so they can implement your ideas effectively.

Related: Five WYSIWYG (What You See Is What You Get) Website Builders

5. Technical expertise

Having someone that is accountable and can take care of all the technical aspects of running a website can save you a lot of headaches. Experience with servers, databases, and domain configurations are essential for any webmaster.

Your webmaster needs to understand about keyword research and integrate the words your customers are using into the copy and the coding of the website. This will again result in more visitors, more customers and more sales. Take these suggestions into consideration the next time you find yourself looking for a webmaster for your company website.

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Image: “website under construction / Shutterstock.com



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The Author:

Yo Noguchi is an experienced freelancer, guest blogger, and frequent contributor to a blog hosted by Benchmark Email, one of the world’s global provider of email marketing services.

Add Your Comment

  • http://neilsisson.com/ Neil Sisson

    What to look for when hiring a new webmaster? That’s easy! Look for Lime Canvas :)

    On a more serious note, good post Yo Noguchi. One thing you didn’t mention was about whether to go internal or external but I guess maybe that’s a post in its own right. Hiring an agency rather than a person has plenty of benefits, such as a wider spread of talent and more resources for your dollar.