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Email Marketing

by Niall Devitt on July 6th, 2012
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Email Marketing



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Niall Devitt is a doer, not a talker when it comes to social media. Niall advises organisations how to plan, design and implement social media strategies that generate real business returns.  Niall is Chief Digital Strategist & Founder at the Ahain Group, an independent, ideas-led social business consultancy with experience of working with all types of clients and sectors– from large blue-chip multinationals to the 1 SMEs. Download our industry specific and researched social business reports. In 2009, Niall co-founded TweakYourBiz.com (formally Bloggertone.com) an international, business community and online publication. http://www.ahaingroup.com/

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  • http://write-on-track.com Lorna

    Interesting article Niall and I am a fan of many of the kidstime page and enjoy their content. While I agree that a facebook landing page certainly looks impressive and says much about a brand and I see what Amanda says regarding it can get your message across very quickly re what you are all about.

    I took part in one of the silent tagging facebook things last week (for research purposes as I was curious and boy, was it hectic) but I found that I actually prefer to look at the updates on a page rather than see the landing page. I want to see if they are responding to fans, if they are updating their page too much and will it fill up my feed, are they updating with interesting content – so I am just wondering what your opinion is on that?  Up till then, I would have totally agreed with you re the importance of a landing page but I recently came across a well known and growing Irish brand which has a fabulous landing page and is spending a considerable amount on TV advertising, yet no one had bothered to reply to any of the comments on the wall, many of which were complaints.

    While I agree a landing page is important, I think my point is don’t rely on it to get you fans and customers – it is the content on the wall that really matters.

  • http://www.garrendennylane.ie/blog Lorna

    And just to add, I think My kids time are doing a great job with content – sorry, I got sidetracked onto the whole landing page/ content debate :)

  • http://www.tweakyourbiz.com Niall Devitt

    Hi Lorna, 

    People (fans) don’t look at updates on the page, they engage via their newsfeed (consider: edgerank).

    A custom tab helps to get people to like the page initially, but as you point out, there after it’s all about content and engagement. 

    The brand that you describe sounds like they are doing a great job of damaging their brand via Facebook, pretty clueless stuff! 

  • http://www.garrendennylane.ie/blog Lorna

    Yes, I know what you mean but when deciding to like a page or not, I discovered that I was looking at the updates on a page as one of the criteria for deciding whether or not to become a fan of that page – something that I hadn’t really realised I was doing until I was partaking in one of these rather mad page liking schemes!  I’ll be doing a blog post on them once I have done some more research :)

  • http://www.tweakyourbiz.com Niall Devitt

    Were these were pages without custom tabs where the landing page was set to the wall? or did you click through to the wall before liking? 

  • http://twitter.com/xcelbusiness Helen Cousins

    Likes are vanity, sales are sanity :)
    Have to admit Niall, I scanned this article to ensure there was a heading entitled “sales” before I read it, just to be sure that the increased likes, engagement and web traffic lead to increased sales too. And it did, so well done!
    ~Helen

  • http://www.tweakyourbiz.com Niall Devitt

    If it’s not delivering more customers and sales, it’s not worth doing. Facebook is an important (and integrated) piece of an overall sales and marketing strategy for MKT, In its simplest terms, sign ups, traffic and fans are leading to more opportunities and customers for the business. Thank you, Helen :)   

  • http://www.cgonlinemarketing.com/ Christina Giliberti

    I’m finding that companies are ummming and arhhhing about social media as a marketing option. Strong performance and lignment with goals has to be proven first though. This is without doubt a strong example of the power of social media. It also shows that strategic, creative decision can bring results. It isn’t a quick method or sale, but it’s fun and if you use your imagination and have a strategy in place, then it’s definately an option for small businesses to consider.

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