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The Greatest Discovery in The History of The Universe (So Far)

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The Greatest Discovery In The History Of The Universe (So Far)

It’s been found- The Greatest Discovery in The History of The Universe……..

Something happened to me late the other night and I thought I might share with you.

Many of us that Blog are business people first and bloggers second. You might be a florist or a car mechanic or a trainer of trainers but regardless you are probably in business and blogging as a marketing exercise. If you are like me you have for a long time searched for what ever it is you are looking for- Fame, Money, Success, Followers, Perfect Customers, A Big Car, A Nice Office, recognition from peers etc etc.

Most are still looking and for some of us it will never stop. The day may come when I am lying flat on my back looking at the ceiling of a nursing home and wonder where the hell was it, what was it? No way pal that’s not me.

You see, I’m not like everyone else out there and I’m guessing neither are you. Like you I felt an urge to get out and do my own thing for one reason or another but recently I’ve been led to question things all over again- and I’m not even 40 yet! This isn’t something that I stressed too much about but I still wanted answers. Ye sure, I’m trained as an electrician, I love technology, I install it for other people and I’m better than good at it but is that it? Is this what I’m supposed to be doing, Is this my contribution to the world?……I don’t think so.

They say it takes 10 years of constantly moving forward with focused effort in your particular field to become an expert. I’ve been in this game 22 years and in business 12 of those and I like to think I’m as close to expert as I’m going to get if I’m not there already.

The last few years have taken their toll on a lot of people, some have fallen while some are still moving forward, after a stumble or two, and there comes a point when you’ve got to ask yourself ….What am I doing here?….Am I going to continue doing this craic for another 22 years and and then wake up? Forget that, somethings has got to change.

After a lot of concentrated thought I have realised that I’m not anything at all, yet I am a lot of things. I’m a blogger, a writer, maybe I’m not that great but it doesn’t matter too much because I have decided that a writer is what I am, amongst other things- Business person, Home Automation Designer/Installer, Electrician, etc the list goes on, but when I’m here in front of my laptop I’m a writer. Anyway I’ve had an urge to write for a long time and now I’m finally doing something about it.

I subscribe to Copyblogger. Its a great site with some really top quality information and guides for those who want to create great content online. On a Copyblogger newsletter there was a link to this article from Contently. I read it and it made a lot of sense to me, so I read it again. On the second time around this sentence stood out like a sore thumb….

Who are your audience? How will you reach them, speak to them, engage them?

It was a moment of complete clarity. I previously thought I should be trying to reach a certain demographic out there in the universe and I was guessing, just guessing, at how I should reach them. I had an imaginary group of people that I was trying to reach and I was guessing at how I should reach them! -A double Boob.

The problem was I wasn’t clear in my own mind about who I was supposed to speak to, and here, in this post, it became crystal clear. It wasn’t like I hadn’t read something like this before elsewhere, it just hit home this time.

The people I should be trying to reach are the same as me. They are my peers. They are the guys (and some girls) who I’ve been and experienced during the course of my life to date. I know these people better than anyone else in the world because they are like me.

They want to know the stuff I have in my head. My experiences of being the technical bloke who loves gadgets, the electrician who was better at his job than most other sparks that he ever worked with, the blinkered business person who made a complete balls of his business, all of this.

My discovery, or more my realisation was that I’ve spent my life to date learning everything that I know so far, so that I can share it with those who want to hear and benefit from it. You see I don’t believe we should store this stuff up and keep it hidden.

Default mindset makes most of us falsely believe that all the so called “bad stuff” should be buried deep. There is no bad stuff, there’s just stuff and along with the so called “good stuff” it should be shared with others who are looking for it.

Check out this video clip. This movie has a great message if you haven’t seen it before.


Image: “Sky stars Earth/Shutterstock

Larry is a Professional Blogger, Podcaster & Content Marketer at He produces weekly content on the blog and podcast specifically designed to assist Solo Entrepreneurs and SMEs grow their online business through Email List Building and Email Marketing. Larry is an ultra-marathon runner and lives in Dublin with his wife Joanne and three children. Free Gift For TYB Readers

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  • Anonymous


    As someone who just took a holiday and came back feeling so refreshed, this post is a good reminder that taking time off land building downtime into your day are essential for good performance. I’d add, hire a virtual assistant if you can’t afford to hire an employee (even part-time). This way you still get to delegate tasks that add to your stress and keep expenses manageable.

  • Anonymous

    Thanks Catherine, great advice (and so easily forgotten!)

  • Thats great advice Elli, like you I have just come back from holiday and feel refreshed and ‘ready for anything’…..

  • Great pointers Catherine, thanks for structuring them into an agreeable list.

    And great timing too! A professional network is imperative, not just for building leads, but bouncing off similar minded people, and on that note I am off to My Open Coffee event to talk all things business, and maintain connection with the local business world and tap into their expertise and experience.

    I manage stress also by making time for friends and family, and making sure I never end up with 80 hour weeks. I get massage to manage the physical reactions to stress, and keep an eye on my fitness / fresh air (nothing like a good walk to clear the head)

  • Anonymous

    Catherine – great advice.

    I find it difficult to take a break. Because I love what I do I don’t feel tired. That is until I do drag myself away from work. Just back from 5 days in Tuscany at a wedding. I feel fresh!!

    Exercise is a key ingredient to maintain energy!!


  • Great advice Catherine. I often get lost in time when I start working at home and have alarms set to remind myself that it’s time to stop and do something else. Up to this year exercise wasn’t on my radar, now I find I have a lot more energy as a result of exercising, plus I “switch off” now when I’m not working.

    I’m just back from a 3-day intensive training where we worked 12 hour days (+homework), I took this morning off and am glad now I did, I feel so much more refreshed and have so many ideas to play with as a result.

  • Great post Catherine & a timely reminder to us during these stressful times. I really like your point about havng a good support network and I think its critical to use this network to share problems, seek solutions or just to have someone to talk to. Thanks for sharing, Niall

  • ZZZZZ, the most important thing often neglected by entrepreneurs 😉

  • Hi Larry, welcome to Bloggertone & as you say there is a great lesson in this post. I’ve often described writing online as similar to a lighthouse as in It may take a little time ,but eventually people like you will find and engage with you. It’s very rewarding and great things can happen if you are prepared to collaborate. 

  • Thanks for the feedback Niall, and the twtr share.

  • Debi Harper

    I love this post, can’t wait to hear what else is in your head:) good style,kept me interested.

  • Thanks for the great feedback Debi.

  • marla jackson

    Stumbled on your page. Thank you for your words. and inspiration!

  • Urmas Purde

    Hi Niall! Yes, I totally agree. Awareness comes first!

  • Eric Bryant

    Great Post Urmas. Sound advice about managing your sales pipeline and monitoring it from start to finish.
    Eric Bryant

  • ery nice star on the picture

  • You could also negotiate with your vendors, so you will get longer terms of payment, and thereby getting better cash flow.

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