Tweak Your Biz » Technology » 10 Reasons You’re LinkedIn, But Still Not Tuned In!

10 Reasons You’re LinkedIn, But Still Not Tuned In!



LinkedIn is recognised as the B2B social media with a staggering global membership of over 120 million people.

It should be the place where savvy business net workers hang out, connect and form serious business relationships, right? I’ve considered for a while that the average LinkedIn user is the least sophisticated when compared with users of other social media, why might this be the case?

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Well, perhaps because a larger part of the LinkedIn user base is made up of traditional business people, this traditional mindset is naturally going to try to employ more direct sales and marketing tactics on LinkedIn. I could continue to speculate but I’m not sure I would be any closer to the answer. So instead here are my 10 Reasons You’re LinkedIn, But Still Not Tuned In:

1. # You’re using your profile for your business

LinkedIn is a business networking tool. Remember people network with other people so ensure that you are using your profile in the correct manner, profiles are not for a business. Tip: You should use the companies page to add your business.

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2. # You use the generic message to connect with people

Are you simply too lazy to add my name or give me a reason to connect with you? Just think about the message this sends out to everyone that you attempt to connect with! What does it say about you and how you represent your business?

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3. # You indicate that someone is a friend even though they’ve never met you before

Again, this is sheer laziness when it comes to connecting. Claiming to be someone’s friend when you have never met that person before is both stupid and insulting.

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4. # You try to sell stuff via the messages

OK, so now we have connected and what do you do, of course, you try to sell me and your other new connections stuff via the messages. Honestly, ask yourself! what are the chances?

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5. # You abuse your contacts, by using them as a personal e-mail marketing list

Remind me again, when did I sign up to be on your e-mail list? Oh, that’s right I didn’t so stop abusing your connection with me in this manner.

6. # You automatically post all your tweets to LinkedIn

LinkedIn and Twitter are different communities with different expectations and cultures. Why then would you want to post all your tweets to LinkedIn?  Surely it’s better to be selective and share only tweets that contain #in or #li. Tip: You can change these settings at any time be clicking “Edit” next to your Twitter account name.

7. #  You ask for recommendations from people you don’t even know

If I don’t know you and if I haven’t worked with you previously, how can I in all honestly publicly vouch for you? I can’t so please don’t embarrass yourself by asking.

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8. # You would rather spam than become an active member of the groups.

Groups provide an opportunity to engage and start to develop meaningful  businesses relationships, yet many prefer to spend their time spamming the discussions instead. Why join a LinkedIn group if you don’t really want to become an active member?

9. # You post promotions and jobs in the discussions section

Groups have three tabs where members can post under, they are:

  • discussions
  • promotions
  • jobs

This may seem fairly self explanatory but unfortunately it’s not for a great many people.

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10. # You’ve created an account but you don’t use it

It continually amazes me the amount of people who go and set up their LinkedIn account and then just leave it unused and unloved. For all the ways that people continue to misuse and misunderstand LinkedIn, it remains a global networking platform full of opportunities for smart business people.

Thank you for reading,

Niall



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The Author:

Digital expert, top 10% influencer with over 10 years’ senior management experience - including managing projects and teams, and growing companies in the Irish, international and online marketplaces. Co-founded one of the largest B2B blogs in the world, helped grow a B2B social media to over 1,000,000 members, created the strategy for one of the most effective SME Facebook pages in the world and have grown 3 business websites (TweakYourBiz.com, BizSugar.com & MyKidsTime.ie) to in excess of a 100,000 unique visitors per month. Have consulted and worked with both corporate and SME clients on leveraging digital to drive business KPIs. Speaker at industry events, have authored several industry reports on the Digital Economy and appeared in the New York Times, Washington Post, Business Insider and other leading online and offline business publications. Specialities include: Entrepreneurship Business Development, Start-ups, Business Planning, Management, Training, Leadership, Sales Management, Sales, Sales Process, Coaching, Online Advertising, Blogging, Online Marketing, Social Media Marketing, Digital Marketing, Content Marketing, SEO, Social Media Strategist, Digital Strategy, Social Media ROI, User Generated Content, Social Customer Care. http://www.ahaingroup.com/

Add Your Comment

  • http://twitter.com/business_chat Jim

    Needed to be said Niall, well done.u00a0u00a0

  • Stacy

    Words of wisdom from a man who does it well. Smart man that Niall Devitt.

  • http://www.tweakyourbiz.com Niall Devitt

    Thank you, Stacy, we’re all just learning ;)

  • http://www.tweakyourbiz.com Niall Devitt

    Thanks, Jim – I’m glad you approve!u00a0

  • Belinda

    I’m pretty new to social media, my previous experience was Facebook. Period. I now have Twitter, Branch Out & LinkedIn accounts and appreciate any info I can get on how best to use these mediums as well as social etiquette. So, I’ve made a few changes based on your recommendations. Thank you!

  • Des

    Enjoyed your article. I’m just starting to work on a social media strategy for the first time. LinkedIn will be a part of it so i appreciate your tips.

  • http://www.garrendennylane.ie/blog Lorna

    I have to admit I hardly ever use Linked In and really feel I should be utilising it more. u00a0I became fed up with it when each week when I get the weekly digest and I see people’s updates are full of nonsensical tweets. I sometimes engage in discussions but I am really not using it to its full potential. u00a0I’d love a post on Branch Out by the way – what is your opinion on it as I have just signed up to it but haven’t done anything with it as yet.nAnother bug bear of mine is when I see on the weekly roundup email that I get, that A wrote a recommendation for B and B recommended A too – at least space them out by a week or two so it doesn’t look so obvious that you’re doing each other a favour!nyes, i need to crack the nut that is Linked In :)

  • http://twitter.com/xcelbusiness Helen Cousins

    That’s a really great Linkedinu00a0sin list Niall thanks!

  • http://www.tweakyourbiz.com Niall Devitt

    Thank you, Helen :)

  • http://www.tweakyourbiz.com Niall Devitt

    Good luck with it, Des and thanks for your comment!

  • http://www.tweakyourbiz.com Niall Devitt

    Thank you, Belinda, Good luck with it and remember it’s mostly just comommon sense :)

  • Hugh Alford

    Thank you for wrting this Niall.nGreat ten.nTunedIn is more engaging than LinkedInnn”If you don’t use it – you lose it!”nhttp://fruitsofsuccesswithhugh.blogspot.com/nu00a0

  • http://www.tweakyourbiz.com Niall Devitt

    Hi Lorna, thanks for the input, I haven’t really used BranchOut so can’t really comment I’m afraid :(

  • Paul Ferns

    Hi Niall,u00a0thanks for the list, it was very interesting. One thing that annoys me and which I must confess I”m alsou00a0guilty of doing,u00a0is the people connecting to people that they met once and will probable never meet again phenomenon.u00a0These contacts are just seat fillers like the stand-ins onu00a0Oscar night. I would like to see a system whereby you could rate a member in your network so that someone you have a lot of contact with is higher than someone you rarely if ever have contact with. For example I saw recently someone I wanted to make contact withu00a0who was outside of my network. I noticed they were connected to someone I knew well enough to asku00a0if they couldu00a0arrange a meeting for me only for my contact to tell me they really didn’t know that personu00a0at all and that they wouldn’t actually feel confortable contacting them. Kind of defeats the purpose of addingu00a0someoneu00a0to your professional networku00a0don’t you agree? anyway, great article, Thanks. Paulu00a0u00a0

  • http://twitter.com/LaneyOfLimerick Laney DeJesus

    I don’t know Niall if I share this on Twitter it’s going to automatically hit my over 1200 audience on Linkedin. I liked it to my Facebook page instead. :-)nn8 & 9 I see a lot of happening on Linkedin.nnGood read!

  • http://www.smartsolutions.ie/blog/ Elaine Rogers

    I had set up my profile some years ago and worked on it progressively over the years. I have not engaged in groups as much as I should, and got annoyed by the constant tweeting on LinkedIn. Even people I highly respect are doing it (my twitter acc is linked also, but I only tweet once a day or so from that acc, and is normally stuff related to my business, not social tweets, as I keep them separate in another twitter account).nLuckily I have never been spammed on LinkedIn, yet!nnOne thing that annoys me is people with no other connection, request to connect to me as a friend, that particular annoys me as I love and respect my friends, and they are encroaching into that space. Anyone of interest to me, I will message them, asking why they wanted to connect and to meet in person. It’s good research if nothing else.nnGreat pointers there for future reference Niall, thanks!

  • http://www.tweakyourbiz.com Niall Devitt

    Hi Sian, The one that gets me: “It is sometimes hard to switch off from work if it is available to you 24/7″. Perhaps the answer is not to be available all of the time? 

  • http://www.sianphillips.ie Sian Phillips

    Thanks Niall. I agree partly with you – after all I did write the Working 9 to 5 post :) In some businesses starting off it’s hard not to be available in case you lose a customer. However in what I do now it isn’t so much being available but me knowing there is a file of accounts sitting there to be done. And the sooner it’s done the more time I’ll have to do other work and therefore earn more. I don’t like work hanging over me so sometimes it’s hard not to just carry on and do those accounts but I am getting better at taking time out.

  • http://www.sianphillips.ie Sian Phillips

    Thanks Lorna. I certainly agree with you :)

  • http://www.de-stress4life.com/ Catherine Connors

    Great post Sian, there are pro’s and con’s to every working situation and you’ve hit the nail on the head with working from home, when I do use the home office I find that I am more easily distracted by the little jobs that are waiting for me around the home.

  • http://www.facebook.com/wchingya Ching Ya

    I agree with Helen, the new site looks great! Excited to see how everything turns out. Congrats on the new launch Niall and everyone who made it happen!

  • Facundo

    Looking good!

  • http://www.bloggertone.com Niall Devitt

    Thanks Helen :)

  • http://www.bloggertone.com Niall Devitt

    Cheers mate :)

  • http://www.bloggertone.com Niall Devitt

    Thanks Ching Ya, we’re all looking forward to test driving it now!

  • http://twitter.com/JimmyDaugherty James Daugherty

    I’m new here but the changes look good. Exciting times!

  • http://about.me/Lindeskog lyceum1776

    Gregg Schwartz: As an experienced purchaser, I have seen many of these examples during the years. Thanks for sharing your viewpoint and solutions to the problems.

  • http://twitter.com/writerlyderv Derbhile Graham

    Very wise advice. Particularly the slow response rate. A quick response demonstrates that you’re reliable, which builds trust.

  • http://www.facebook.com/elish.bulgodley Elish Bul-Godley

    Thank you for the Post- I do believe in every business the imperative is there to redefine, or refine even, their core competencies as they evolve and ask the very important question – What is the Business really about whilst thinking beyond the 4 walls of the store itself. Rather than see technology as a threat , its time Retailers start looking at it with a positive mindset as another tool to expand their pontential – lots of scaremongering around.

  • http://www.FionaAshe.com/ Fiona Ashe

    You’re very welcome,
    Lorna. Best of luck with the publication
    and sales of the book.
    Congratulations on writing it and successfully crowdfunding it!

  • http://www.FionaAshe.com/ Fiona Ashe

    Thanks very much, Sian. Yes, Lorna is an inspiration!

  • http://www.ahaingroup.com/ Niall Devitt

    Hi Fiona, Thanks so much for puttting this interview together for Tweak Your Biz & of course thanks to Lorna for sharing such great insights. If the book is as good as the backstory it will be a wonderful read :)

  • Lorna Sixsmith

    Many thanks Ladies, i feel dizzy at the thought of everything that has to be done in the next 6 weeks but am sure I’ll get there (even if the house falls down around me)!

  • Lorna Sixsmith

    Thanks Niall – here’s hoping people will enjoy it :)

  • http://growthforce.com/ GrowthForce

    For #5 – there are many small steps businesses can take to review their budgets regularly. For instance, companies can run a six-week cash flow forecast, and each cycle compare the data against the annual budget to see if the company is staying on track.

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    Recently I was really, really low on cash and debts were eating me from all sides! That was UNTIL I decided to make money on the internet! I went to surveymoneymaker dot net, and started filling in surveys for cash, and surely I’ve been far more able to pay my bills!! I’m so glad, I did this.. With all the financial stress these years, I really hope all of you will give it a chance. – zgl1