Creating a Successful LinkedIn Group (P2)
My apologies, but it’s taking me a while to get around to following up on Part 1, where we discussed the basics of setting up your group.
Paul Mullan from Measurability Careers & Jobs Club made an insightful comment when he said “Groups don’t create themselves – Groups don’t set themselves up and require ongoing effort. The more you put in the more the group develops. I have noticed how some groups have faded when the owners take the foot of the accelerator”
Paul is right! The ongoing challenge for the group owner is ensuring that the group remains a destination of value for its members. So here are some pointers to ensure that this happens:
The goal of your group should be to create a valuable platform for members to share knowledge and best-practices around the particular group interest – to make each other better!
Like any other social media, content is key to a successful LinkedIn group. Always ensure that posted content relates to the general themes & interests of the group.
Encourage members to use the discussions forum to post thought provoking questions and ideas that will generate a discussion and not just in one hit wonder or self promotional type posting.
Links to articles, videos blogs and websites should be used to genuinely support a dialogue.
Encourage posters to also actively engage with other members through asking and answering questions & seeking out opinions.
Police your group so that it does not become a place for advertising or posting links to landing pages or any other kind of lead generation tactics.
Job opportunities should be posted in the Jobs tab & not as a discussion.
Allow members to post relevant upcoming events, workshops, webinars, etc. but ensure that there is no spamming or repeat posting.
# Be tough! But always lead by example
Delete posts that break the rules and kick out any repeat offenders but remember that not everyone understands social media and only a few understand it well. Try to lead by example, when someone posts, leave a comment or ask a question, as Paul says “more you put in the more the group develops”
I’d love to hear your own suggestions in the comments below.
Thank you for reading