Creating a Successful LinkedIn Group (P1)
Linkedin groups recently had a makeover. I currently manage a number of Groups including Social Media Ireland & Sales Leadership Ireland. In the post 50 ways to get more from Linkedin, I mentioned that creating a group is a really great way of using Linkedin to network effectively. Here are some pointers to get you started.
# Group Name, Logo & Description
Choose a name that clearly describes what the group is all about.
Create a colourful logo that stands out.
Choose a short concise description including what makes this group unique?
# Setting the Group Access Level
Open Access means faster growth with less control.
Request to Join probably means slower growth but with more control.
So which one should you choose?
Well it’s up to you but It’s perfectly OK to initially set this to open, and then change to RTJ once the group has gathered some momentum and members.
# Managing Group Templates
You can create a number of template e-mails in LinkedIn
- A Request to Join Message.
- A Welcome Message.
- A Decline Message.
- A Decline and Block Message.
I only use the first two – In the welcome message, It’s a good idea to include the following:
- A welcome obviously and a little more detail about group.
- A request to engage, contribute, make suggestions and give feedback.
- Who you are and an option to connect.
# Group Discussions, Where to Start?
The discussions feature will be the engine room for your group, It’s the place where members will come to engage, ask questions & share Information.
2 of the first discussions I recommend you create are:
Many groups have now become polluted by people & messages that add no value, prevent this from happeing to your group by creating some rules that encourage people to engage in a meaningful way rather than self-promote.
Allow members the opportnity to introduce themselves, their business & how they would like to benifit.
Ensure that these two discussions always remain featured (now called manager’s choice) so that new members can introduce themselves & familarise themselves with the rules.
Tune in next time for P2 🙂
Thank you for reading