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A Great Business Resource: Bizsugar

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A Great Business Resource: Bizsugar

Welcome to the first of our two new initiatives planned for @bloggertone.

We intend to highlight great business resources & give you the lowdown on how they could benefit you & your business.

So it’s with great pleasure that I introduce our first recomennded resource: BizSugar

“John Jantsch, author of ‘Duct Tape Marketing,’ suggests trying … networks that cater to business owners, such as Biznik and BizSugar.” – Three Best Ways to Use Social Media in the Wall Street Journal, Dec. 16, 2009

BizSugar was created by DBH Communications, Inc. and is based on the Pligg open source content management system. Since 1991, DBH has provided business owners and managers with award-winning business news and information. In addition to bizSugar, DBH founded the Kansas City Small Business Monthly magazine, the Business Intelligence Report newsletter, and co-published the book, Entrepreneurs: You Can’t Afford the School of Hard Knocks. In May 2009, bizSugar was acquired by Small Business Trends LLC.

So what is BizSugar?

BizSugar is a social bookmarking and networking site for small business and medium-sized business owners and managers. It allows you to submit, share and vote (Sweet) for the best business information links on the Internet.

Check out this video from Jim Kukral on how & why to use BizSugar.


We (@bloggertone) have been using Bizsugar almost since we started the site & have found that it to be an excellent way to promote & find content, network and get found online.

To date, Bizsugar sends more traffic than the other social media & this traffic is also of a high quiality seeing as it’s a business focused website.

Earlier this year, we ran the Sugartone Sweet Blogging Contest across the two platforms which was a great success…..Now many of our Bloggertones are sucessfully using Bizsugar to promote their own content & to network  online.

One nifty feature of  BizSugar are it’s voting buttons which you can add to your own site (see top left)

So what you waiting for, click here to get your very own BizSugar account

So there it is, our very first Great Business Resource, BizSugar.

Thanks for reading,


Digital expert, top 10% influencer with over 10 years’ senior management experience - including managing projects and teams, and growing companies in the Irish, international and online marketplaces. Co-founded one of the largest B2B blogs in the world, helped grow a B2B social media to over 1,000,000 members, created the strategy for one of the most effective SME Facebook pages in the world and have grown 3 business websites (, & to in excess of a 100,000 unique visitors per month. Have consulted and worked with both corporate and SME clients on leveraging digital to drive business KPIs. Speaker at industry events, have authored several industry reports on the Digital Economy and appeared in the New York Times, Washington Post, Business Insider and other leading online and offline business publications. Specialities include: Entrepreneurship Business Development, Start-ups, Business Planning, Management, Training, Leadership, Sales Management, Sales, Sales Process, Coaching, Online Advertising, Blogging, Online Marketing, Social Media Marketing, Digital Marketing, Content Marketing, SEO, Social Media Strategist, Digital Strategy, Social Media ROI, User Generated Content, Social Customer Care.

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  • Hi Una,
    Great article…makes me want to get back into international marketing!!

    I particularly agree about the need for innovativeness with your campaign. When I was doing my International Marketing Masters, I remember being told the story of how a reputable and popular beer company broke into the Eastern market.

    They asked that bar staff not remove empty bottles from tables. So when people entered the bar, they saw the new beer bottles, automatically got curious and ordered the beer. Clever, eh?

    Another thing to add to your international check-list is to gain an understanding of the culture that exists within the country of export. A very senior executive of the multi-national that I used to work for made a complete faux paus in Japan. He took the business card that was offered to him and put it right in his pocket. He was used to doing that in the US but the Japanese executive was highly offended.

    There are other subtle nuances in culture that can make or break a deal.

  • Hi Una, nothing to add to the checklist, but I guess those on a bit of a shoestring budget can use webinars as a way to blend sales with marketing. The rep can build qualified leads and invite them to the webinars about the product (broadcast from headquarters). That way, one may be able to convey a more solid presence to the prospects, compared to only having one rep which may seem unreliable compared to the competitors. In other words, the idea is for people to know that you are only new in their country but solid back home (and coming solidly to theirs). just a thought!

  • Hi Una,

    A confident and outstanding read with plenty of points.
    The point you make about localising content, I feel is the most important. This is where content becomes more relevant and targeted. Whilst commiting to a clear consistant branding wrapper, content can be edited per region. Many companies use mirror sites and update content from one source or upload the exact same content to all sites because it’s easier.
    It is easier, of course it is. You didn’t consider the differing needs of your target…you assumed China would be content with UK news, policies and discussions.
    This is where companies can build strong communities and use separate strategies, subjects etc, and collaborate solely with that country (Or if they’re really clever, they will weave in global content also).
    The likihood of forging connections and returning visitors/repete business is much higher.

    Your strategies are both online ond offline, and pull together marketing and sales. I often feel that ‘marketing’ here is just another word for ‘sales’. They are two distinct functions that can combine, but work in a different way.


  • Thanks for your considered commens Christina. I gave a presentation on International Social Media Marketing at the recent IIA Annual conference. I emphasised the importance of strong cross-cultural skills and working with local professionals to ensure succcess with international marketing.

  • Very good point. Thanks for this Facundo.

  • Hi Denise, why don’t you come along as my guest to our MBA Barometer series event this evening – late notice I know. I think you would enjoy the subject.

  • Facundo, likewise, I’d like to invite you as my guest this evening:

  • Christina, I don’t know where you’re based but if you’re in dublin tonight, I’d like to invite you as my guest this evening:

  • Michaeldineenonline

    Hi Ivan.  Great post. As Seth Godin writes. You have to be a purple cow. You have to stand out and be memorable, edgy, controversial, consistent, helpful, authoritive, funny, and targeted. I would opt for concise articles over lenghty ones. Positioning I suppose is an even more targeted approach to a niche and is getting more and more necessary. Great post.

  • I prefer to be epic.  That does not mean long, but it does mean to have a big idea.  I don’t blog every day and sometimes I skip a month or two.  But when I do blog, I try to present a big idea – something that most other bloggers in my niche just are not doing.

  • Thanks Michael, 

    Yes, Seth is the best business writer out there by a long shot. Something he said that stuck with me was to be remarkable.

    What he meant by remarkable was not to be clever clever but to write/do/create something that others will remark on.

    Simple when you think about it 🙂


  • Anonymous

    All of the above plus you have to reinvent yourself over and over and over again, so that you can keep the loyal readers curious and constantly (positively ) surprised while you are gaining new readers with each new transformation.

  • Thanks Ivan. This is very timely for me and I was gettting a little tired of hearing ‘find a niche, stand out!” . I like the part about ‘What opinion do you want others to have of your blog?  When someone describes your blog, they say… and  ‘What can’t others take away from you?’

  • Good post Aileen and good tips re the financial information we should be checking each week in order to keep an eye on cashflow

  • Tlfromdet

    Good post Aileen. Have you ever heard of I have heard good things about this company. 

    woo hoo! got a mention here – see the Bill Clinton section

  • “There is something about the physical effort of writing that helps the brain to process the information I think” Great observation, Helen! I think it is because it gets us to slow down and really listen. Thanks for the comment – Niall

  • Hi Niall,
    Writing forces us to think at a slower pace, thereby helping the information to “stick” better. I certainly takes notes in all meetings, whether with the iPad, or on paper (there is something about writing on paper that is fulfilling)
    I feel it also reassures the (potential) client, like your point 3 above.
    It also allows us to refer back to earlier points “earlier you mentioned….” and can really help re-focus the client if they tend to go off on a tangent 🙂
    Interesting points…

  • Some great points there, Elaine. Thanks for sharing your experience and insight. Another one that perhaps I should have mentioned is that note taking allows you to easily summarise at the end of the meeting. I often find when I do so that this prompts the person to add even further details. 

  • Great topic for discussion! I am a pen and paper note taker myself. I feel with all the data floating around in my head, the distractions etc. I need the pen & paper notes. I ask lots of mindful questions about the business and note taking allows me to be a better listener and remember key points. I think it also frees creative thinking. There are probably studies on this. Taking notes and asking the right questions demonstrates credibility to the person sitting in front of you.

  • Hi Andrea, thank you for the great comment! Your point about creative thinking is really interesting, I hadn’t thought of that but I reckon you’re right. I must go find out 🙂

  • I think taking notes is good for you.It doesn’t matter which meeting you are going to attend.Your reasons to take notes are really good.Some time our mind is so tired at that time we are not able to remind every points in our mind so in that situation note taking is best way to remind all things in proper way. I enjoy at the time of reading your post.Its really an informative & interesting post.Keep sharing with us in future too.

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