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50% Increase in Engagement with Blog Posts after Day One

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50% Increase in Engagement with Blog Posts after Day One

According to new figs released by analytics firm Postrank, the predicted demise of blogs as a result of the success of social media appears to be wide of the mark.

Since 2007 Postrank has been analysing blog metrics including comments, trackbacks, shared links and online bookmarks for the 1000 most-engaging feeds and 100,000 randomly selected blog posts. The resulting evidence paints a very interesting picture as to the evolution of blogging over the period.

The three major findings are:

  1. Overall total engagement has increased 30% year on year.
  2. Commenting: On-site engagement has decreased.
  3. Link Sharing: Off site engagement has increased.

Another interesting outcome is that blog posts now have a much longer lifespan. In 2007, only 6% of total engagement happened after the day of posting , while in 2008 it was up to 17%. This year it has more than doubled with a full 36% of engagement happening after day one.

So what might this mean for business?

Other research indicates that time remains the number one factor cited as to why businesses choose not to blog, with approximately 2/3 yet to start. And for those that believed blogging was something that would run its course – the contrary in fact now appears to be the case.

The growth of social media means that a company blog is now an even more effective means of communicating with customers . Blogging combined with social media allows the smallest businesses a long reach.

So then!…perhaps there has never been a better time to start blogging… what do you think?

Related posts:

Blogging is dead again

How blogging has changed over the last three years

Why you should use blog networks

Digital expert, top 10% influencer with over 10 years’ senior management experience - including managing projects and teams, and growing companies in the Irish, international and online marketplaces. Co-founded one of the largest B2B blogs in the world, helped grow a B2B social media to over 1,000,000 members, created the strategy for one of the most effective SME Facebook pages in the world and have grown 3 business websites (, & to in excess of a 100,000 unique visitors per month. Have consulted and worked with both corporate and SME clients on leveraging digital to drive business KPIs. Speaker at industry events, have authored several industry reports on the Digital Economy and appeared in the New York Times, Washington Post, Business Insider and other leading online and offline business publications. Specialities include: Entrepreneurship Business Development, Start-ups, Business Planning, Management, Training, Leadership, Sales Management, Sales, Sales Process, Coaching, Online Advertising, Blogging, Online Marketing, Social Media Marketing, Digital Marketing, Content Marketing, SEO, Social Media Strategist, Digital Strategy, Social Media ROI, User Generated Content, Social Customer Care.

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  • Interesing study Niall! I’m a little worried about the effect that sites like Twitter are having on blog comments. It seems to me that many blog post are being talked about on Twitter and other mediums, but the comments in the actual blogs themselves are suffering. At the same time though I guess if a blog has quality content it’s only a matter of time before the comments take off 🙂

  • It’s a matter of POV here but for me engagement is more important than where it happens.

    “I guess if a blog has quality content it’s only a matter of time before the comments take off”

    I can’t agree there, I see loads of blogs with quality content but very little engagement 🙂

    Thanks Donagh

  • Niall and Donagh,
    So that begs the question, what is the catalyst for blog engagement. Obviously there are at least two components, 1) traffic/readership, and 2) quality content, but there must be another factor because even though my blog ( ) has increased subscriptions and traffic significantly the last month or two, and notices go out to subscribers, Twitter, Facebook and LinkedIn with each post, comments and engagements have not really increased. So, what’s the missing link? I try and ask an engaging question for readers to respond to but not many follow through?
    Maybe it’s just not provocative enough and I need to raise the bar with more contrarian opinions to get readers juices flowing?

  • Skip, great points and yes I think provocative works well in terms of encouraging comments. Going on my own experience, my most commented posts also happened to be my most divisive 🙂
    To be fair engagement is two-way, people tend to forget that. In other words, a great way to get comments on your blog is to leave comments on other blogs. Lately because of time constraints, I have not left many and my own comments have suffered as a result.

  • Anonymous

    Hi Kelvin,

    Great point to bring up which brings up a little mentioned point in relation to “Values”. While a person may have 5-6 key values, at times, those values may come into conflict. For example, if we take the recent soccer debacle, the organising body had declared their value of “Fair Play” but hadn’t mentioned their value of “Commercialism”, which came into spectacular conflict during the recent qualifiers, resulting in invoking little used regulations during the middle of a campaign and being branded “unfair”.

    So, not only is it important for a leader to understand their values, they also need to be aware of how they rank those values and which one is most important. Then, they need to keep looking up every so often and identifying potential conflicts so that those conflicts can be clearly marked and managed accordingly, which, I think, dovetails with your point.

    This stuff isn’t easy, is it?

  • Anonymous

    Thanks Irial – and no it’s certainly not easy.

    I think your example above is a very good analogy for ‘stress’ and it’s effect on individuals.
    When we come under stress ( and many leadership situations are stressful ! ) our natural inclination is to revert to type and some our more ‘aspirational’ values can really be tested.

    In order to manage this I think it is important for people not only to have reflected on their values as you describe, but also be more self aware about what their ‘stress’ trigger points are, so that they can recognise when they are occurring and ‘readjust’ before it’s too late – make sense?

  • Anonymous

    Hi Kelvin,

    It makes perfect sense and the key message in all of this is that leaders need to have a conscious awareness of themselves.


  • Dennis Parker

    Yes, it is important to know that whether the CV is making you get interview calls or not, if it is not so then you are required to create a professional CV.

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