Tweak Your Biz » Technology

A/B testing is a high impact and cost effective way to test changes made to your web page in comparison with the existing design and figure out which one offers more effective results. This method will validate how a new design or a change to an existing element of your webpage is affecting your conversion rate before even actually making the change to the webpage. Testing takes the guess work out of the website optimization and enables you to take data based decision. By calculating the…

If you’ve been there, you know how frightening and disastrous it can be. It’s not hard for you to imagine dropping your prized laptop and having it fall to a state that’s beyond repair. Needless to say, there’s no coming back from that. What was once known as your workplace away from the office and your sacred information storage no longer exists after that point. It’s a sad and tragic moment no one wants to experience and can lead to extreme (and often expensive) measures. Top tech…

So you are done with your website ? How is it working? Hopefully it is working well and you are enjoying the profits and revenues. Only your website can take you into each and every home and industry at a global level and if that is not working well for you then what is the use of having an online presence? If you are getting good responses that is great and you’ll enjoy the number of increased visitors on your website and the revenues. Even after getting a huge number of visitors on your…

Many startups and small businesses feel pressure to have an online presence. They work hard to create a website, update their social networks, and try their hand at digital marketing. When their digital marketing strategies don’t lead to instant popularity or sales, they feel discouraged and give up. In most cases, if they’d tracked their marketing campaigns and made adjustments based on analytics, they’d begin to find ways to generate revenue. Not tracking campaigns with analytics is one…

Apple’s iBeacons are creating new opportunities for businesses, particularly for retail stores. The iBeacon is an Apple device that uses GPS and Low-frequency Bluetooth connections to provide location-based information to smartphones and tablets. It holds a great promise for businesses by offering a more personalized approach to retail shopping. Also, it attempts to bridge the gap between online and offline shopping. The iPhone app serves as an ideal link connecting the physical store to the…

Setting  up a web project takes time, skills and budget. Entrepreneurs and marketing managers have probably already been faced with the difficulty of setting up (successfully) a web project. Here are some tips for planning your project without failing. #1. Choosing a web agency It is often the first stage of the project: the choice of a provider. In principle this should not be a problem. But in reality, what are the criteria that you use to choose a web agency? Often, the criteria…

The final build of Android Lollipop can be seen on a number of major mobile phones. But it seems that Google is heading towards its new OS in the next few months. It is difficult to tell the release date, but it is expected to be launched near the end of the summer and the start of winter. Google may wait for a year to update Android to its latest version. The last three versions of android were as follows: KitKat Jelly Bean Ice Cream Sandwich Devices for Android M Android 5.0 is taking…

Maybe the critics are right... There is a growing concern that we are much too dependent on the Internet for everyday life. And this is not coming from doomsday proponents only. Senior officials in National Security believe that our dependence on the Internet for nearly everything, except breathing, is putting us at significant risk. Given our current use of the Internet and cloud storage, imagine what would happen if we lost communication or even electricity. What would happen if we had an…

In today’s modern age, it has become essential for people to communicate with each other like never before. To facilitate communication between people, the use of mobile phones has become extremely prevalent. This has helped people to share information in much shorter a time period than before. To help and assist communication and manage the flow of data and information between groups of people and society, mobile apps have been developed. The use of mobile apps on a widespread scale has led…

The oblivious nature of our ambiance calls for monitoring in one way or another. If your kid is getting a new smartphone to keep them parallel with the digital race, it’s also making them vulnerable to potentially harmful content. People they text, calls they make or the sites they visit are just a few of the many concerns that parents should have, once their kid gets their first internet ready handset. If your kids’ cell phone habits are giving you the blues or your employees are showing a…