Tweak Your Biz » Sales

We have our business up and running, we are covering our costs, we may be making a profit and now we want to grow that profit. The initial thought is to get a ‘buddy’ to help out and do some ‘commission only’ sales. I know that because I used to be that buddy… “Ah, Tor will ya do a bit of sales for me?” If I had a euro for every time I heard that, well I’d be rather rich now  This is asked because it’s a ‘no risk’ option to the…

Get up at 6.20am, go for a 2 mile jog, complete in 1 hour 14 minutes, burning 247 calories, I drink 1.5 litre’s of water and have in total 346 calories for breakfast. Our lives now consist of tracking metrics and setting personal targets. So why is it when it comes to tracking business metrics we become inadequately equipped to monitor the important aspects that keep a company riding high? I mention the tracking of our daily lifestyle because it’s become such a norm that we do it in our…

I bet you have been through this many times. You are sitting in front of a prospect, presenting your work. You know that it is good and you can do everything that the prospect needs. Your prospect is chatty too, commenting on your work and discussing their upcoming project that you could help them with. Everything is as it should be but, for some reason, the sale doesn’t want to happen. You don’t feel confident enough to openly ask for it and your prospect doesn’t give you any signs…

Your rival is doing well and you want a piece of the profits. You copy what they are doing, its a natural occurrence and usually everyone does it or even considers it. It could be a marketing campaign that mimics theirs or a product that you cut down the price on, its all somehow linked with the actions of the other. But you need to become the rival that everyone tries to copy, this involves changing and being ultimately different from the rest of your market. Costco Consider Costco which is…

Sometimes sales just don’t want to happen. Sure, you work hard to find and meet new prospects, do your best to deliver powerful presentations and, nothing. It’s not a matter of talent, you know you are good at what you do, you have done some great projects to prove that. You feel that your work is strong but, you make no sales. It’s frustrating. Maybe you try to solve the problem by pushing extra hard, contact even more people in hope that someone will buy. Or perhaps you begin to…

Contrary to a common belief, not every prospect is worth investing your time and efforts into. In fact, most of the people you with your sales will not buy from you. And quite often it is not because of the quality of your efforts. Making a sale is a long process. It takes time and effort to win a new client for your business. There is the research that you need to do, prospecting, making the initial contact, meetings, presentations and follow ups. It could take weeks before you get any…

Over the years, I have seen many salespeople who have delivered what they believed to be great sales presentations, only to fall at the final hurdle. There are lots of reasons for not closing a sale including ‘poor presentation’, ‘lack of product knowledge’ and ‘failure to listen to the needs of the client’, but in my experience, one of the most common reasons is the fear of rejection. The fear of ‘No!’. A personal experience Many years ago…

I heard a quote on the news recently that only hairdressers and coffee shops will survive the rise in online shopping. I thought that was very sad to hear although I would be one of the main culprits in this happening. I prefer to shop online, I’m very much an online person. Not liking crowds and not having the female shopping gene it has been my saviour a lot of the time. Possibly there are many people the same as me. This got me thinking how it can really affect towns and communities and…

If Businesses are viewing ‘cold calling’ as a sales activity that they don’t wish to do they are gravely mistaken… If they are not doing some sort of sales activity in the genre then they are missing an important part of their business growth.. Cold calling is a term that sends shivers down most sales peoples spines. And since my last blog it has become apparent that businesses and consumers alike find it horrific to do and horrific to receive. Mindset needs to…

Over the past few years ‘Cold-Calling’ had become a favored activity of choice to generate Sales as it is believed you can contact large numbers of ‘prospects’ in a short space of time. BUT, I heard that ‘Cold-Calling’ is dead… I have to disagree and here’s why; I was recently at a Seminar when one of the business owners at my table said “cold-calling is dead”. I asked what had replaced it, he had no answer, but to tell me it was a…