Tweak Your Biz » Sales

Thanks to the power of the internet, business owners looking to sell, now have the ability to do so themselves without the aid of a business broker. Simply uploading your business to a reputable business for sale website is having fantastic results, while saving the vendor up to 15% of the sale price in agent fees and commissions. Customize your listing to suit your needs at a price that meets your budget. Who better to sell your business than YOU!………the owner. Buying a…

So you’ve invested a lot on exhibition real estate, researched the target market, designed elaborate displays or splashed out on expensive event sponsorship at a conference. Job Done? You’re about to lose a lot of cash if you think so! I have pulled together some basic common sense sales tips from past research and event professionals in the field, to compile this list of behavioural Do’s and Dont’s for your sales teams at the next event. Even if  you have ticked all the pre-event…

In today’s web, the use of emails to drive traffic to websites and online services cannot be underestimated. But driving traffic is only the first half of the picture. The second, and often-times more important part, is converting a segment of your traffic towards a sale. Marketers use emails that contain links, and recipients are encouraged to click through these links so traffic is brought to the sender’s business. Marketing emails are usually sent in bulk. On the other hand,…

Trade events and conference speaking opportunities are a dream come true if you believe in Permission Marketing. Yet some of us waste valuable investment in conferences and events by not training sales staff or promoting our presence effectively before they happen. Events provide valuable face-time and real-time response; rife with inbound sales prospects,  show-rooming opportunities and one stop networking.  Yet some of us miss out on valuable direct sales and marketing opportunities when…

This post originally appeared on Christina Giliberti’s blog, Christina is a regular contributor to Tweak Your Biz.  High street retailers are dropping like flies – HMV, Jessops and Game are just a few that we have waved goodbye to in the last 12 months. But could they have change their fate? My 3 BIG considerations are all important points for retail owners and may well save their businesses. # 1. Pause and reflect, monitor and analyse Reflecting, monitoring and analysis. All…

Sales is the business of building relationships, building trust, and creating rapport – but unfortunately, many sales people are unwittingly doing the exact opposite and annoying clients with off-putting sales call tactics and poor professionalism. Nothing drives away a client faster than a badly handled sales call. Is your sales team doing some of these things that clients hate most? # 1. Overly aggressive sales tactics It’s true that every sales person has an impatience for action and an…

Your business is growing and it is no longer possible for you to manage the sales process alone. Although your company will immediately die without sales, this most vital of professions does not have common agreed professional standards. You have invested everything to get this far so you want to build the world’s greatest sales team. Here is how you go about it. Pick a strong match for your target customers When it comes times to speak with prospective sales team members, be very clear on…

In this article I provide several proven steps to success in business blogging. The benefits of success include an increased number of supporters (not just followers), increased web traffic, sales leads which are more likely to convert to paying customers (because they already know your content) and a reduced cost of customer support. What’s not to like? In the beginning it can be difficult to find content that engages your target customers. It is also a challenge to generate regular, fresh…

New Year resolutions tend to focus on the negative, on what needs to be removed, changed or otherwise altered to make things in some way better. Instead of this wasteful and depressing exercise how about focussing on what went well with customer engagement in 2012, and focussing on plans to improve even further? I asked a number of business owners what they felt worked for them last year, and how that affected planning for 2013. Not a very scientific study, but here were the top take-aways: #…

Much has been written about how Web 2.0 and social media have changed everything. Rubbish. The fundamentals of business are unchanged. What has altered slightly is the average attention span – and how we process information. People are becoming ever more skilled at detecting waffle and cutting it out. So make sure you are very clear on the point you have to make, and how you will get that point across. Focus and Clarity – a killer combination For top sales achievers the customer has…