Tweak Your Biz » Sales

There are many things to consider once you have decided to buy your own business and be your own boss. Obviously the business itself, location and price are the first things to take into account, but it is also very important to sit down and discuss your plans with your family especially if it requires you taking kids out of school, sporting activities, etc. Make sure you get the ‘OK’ from the boss before making the financial commitment. Buying a business is a very exciting…

There’s no denying it: everyone likes to feel special. People enjoy being treated with individualized care, whether it’s a friend or a customer at your business. This simple truth can greatly improve service at your company. Personalized services are a great way to connect with your customers and increase the chances that they will use your product, recommend your services to others, and maintain a loyal relationship with you. Tailoring your services to fit a customer’s wants and needs…

Increasing sales numbers is a concern for any small business. If your sales are lagging, and you don’t want to spend a lot of money on a new marketing campaign just yet, here are a few easy things you can try. # 1. Customer rewards A very simple thing you can do to increase your small business sales is to start a customer rewards program. It doesn’t have to be anything fancy – even a discount or free gift on a customer’s birthday can help build customer loyalty. If you…

Every business owner or entrepreneur needs to know how to sell, whether or not their job title involves the word “sales.” Chances are, you’d like to get better at selling. But how? Sales skills can be taught, but before you spend money on expensive sales training, one of the best ways to get better at sales is to spend some time honing your skills with some of these simple tips. # 1. Record yourself delivering your sales pitch. Have you ever listened to yourself speak during a sales…

This post originally appeared on Niall Devitt’s blog, Niall is a regular contributor to Tweak Your Biz. LinkedIn is the world’s largest professional networking and a social platform to manage your professional identity and brand. Are you making these silly mistakes that may damage your reputation and prevent you from taking advantage of the professional opportunities that exist on LinkedIn?   # 1. You still haven’t completed your LinkedIn profile ”Only 50.5% of people have a 100%…

The success of a business is often pegged on how it accommodates change, which often finds many people unprepared. The world of sales is taking a completely new direction. Many companies are moving from the field to the virtual world. Here are four trends shaping the world of sales today: # 1. Mobile technology This includes the use of smartphones, PDAs, laptops and tablets. The overwhelming popularity of these devices continues to play a significant role in office environments. Smartphones…

Thanks to the power of the internet, business owners looking to sell, now have the ability to do so themselves without the aid of a business broker. Simply uploading your business to a reputable business for sale website is having fantastic results, while saving the vendor up to 15% of the sale price in agent fees and commissions. Customize your listing to suit your needs at a price that meets your budget. Who better to sell your business than YOU!………the owner. Buying a…

So you’ve invested a lot on exhibition real estate, researched the target market, designed elaborate displays or splashed out on expensive event sponsorship at a conference. Job Done? You’re about to lose a lot of cash if you think so! I have pulled together some basic common sense sales tips from past research and event professionals in the field, to compile this list of behavioural Do’s and Dont’s for your sales teams at the next event. Even if  you have ticked all the pre-event…

In today’s web, the use of emails to drive traffic to websites and online services cannot be underestimated. But driving traffic is only the first half of the picture. The second, and often-times more important part, is converting a segment of your traffic towards a sale. Marketers use emails that contain links, and recipients are encouraged to click through these links so traffic is brought to the sender’s business. Marketing emails are usually sent in bulk. On the other hand,…

Trade events and conference speaking opportunities are a dream come true if you believe in Permission Marketing. Yet some of us waste valuable investment in conferences and events by not training sales staff or promoting our presence effectively before they happen. Events provide valuable face-time and real-time response; rife with inbound sales prospects,  show-rooming opportunities and one stop networking.  Yet some of us miss out on valuable direct sales and marketing opportunities when…