Tweak Your Biz » Sales

Social media have driven a shift in the control of brand sentiment in favour of the consumer. While the majority of businesses continue to offer no or very poor (social) customer service via their social media channels, others are responding very effectively to this increasing customer demand. These companies are using social media to pro-actively seek out, engage with and manage customer opinion, while positioning themselves as both social businesses and customer-centric…

Success happens, that much we know. You can see examples of it all around you in the business world today. Microsoft, Apple and other big data companies are pinnacles of achievement, sure, but there are certainly plenty of businesses that have found repeated success in their field, businesses which have built themselves into solid entrepreneurial ventures. Even among your business’s competitors, there are examples of success. The question is not, “Can my venture prove successful?” The…

Are you looking to sell your website? Haven’t found the right marketplace/channel? When it comes to buying and selling websites, there’s a sea of options to choose from. Some will suit you well; some won’t get you the best deal you could have heard, while others are just downright unworthy of your time. Let’s look at the various places you can sell your site, grouped into 4 categories: Auction sites/marketplaces, website broker firms, forums and classified ad sites. #…

Before you can appeal to your target market, you’ll need to define that market. Who is your buying market — and who is not? One way to do this is by utilizing empathy mapping, which allows you to answer these questions and gear your efforts toward a market that’s right for your product or service. Getting to know you Once you’ve defined that market, how do you get to know your audience on a deeper level — and why is this so important for current and future relationships? Here are…

Stop for a second, and imagine what your job would have looked like 150 years ago. Before the telephone, email, internet, video conferencing and all the other tools we now take for granted, how would you have performed your job? People managed! Without all these technologies, people still performed tasks. Salespeople sold, marketers publicised, speakers presented… all without the resources which we now consider to be indispensable today. Am I advocating a return to a pre-industrial age…

One of the best ways to generate leads for your business is by blogging. As a freelance writer, blogging has been my only source of leads for the past 3 years and not only has it been a sufficient source of leads but I often have to turn clients away. I’ve learned quite a lot in the process; one thing I’ve noticed is that having a blog doesn’t automatically guarantee you’ll get leads. You need to have a clear understanding of what you’re doing as well as what your…

There are many things to consider once you have decided to buy your own business and be your own boss. Obviously the business itself, location and price are the first things to take into account, but it is also very important to sit down and discuss your plans with your family especially if it requires you taking kids out of school, sporting activities, etc. Make sure you get the ‘OK’ from the boss before making the financial commitment. Buying a business is a very exciting…

There’s no denying it: everyone likes to feel special. People enjoy being treated with individualized care, whether it’s a friend or a customer at your business. This simple truth can greatly improve service at your company. Personalized services are a great way to connect with your customers and increase the chances that they will use your product, recommend your services to others, and maintain a loyal relationship with you. Tailoring your services to fit a customer’s wants and needs…

Increasing sales numbers is a concern for any small business. If your sales are lagging, and you don’t want to spend a lot of money on a new marketing campaign just yet, here are a few easy things you can try. # 1. Customer rewards A very simple thing you can do to increase your small business sales is to start a customer rewards program. It doesn’t have to be anything fancy – even a discount or free gift on a customer’s birthday can help build customer loyalty. If you…

Every business owner or entrepreneur needs to know how to sell, whether or not their job title involves the word “sales.” Chances are, you’d like to get better at selling. But how? Sales skills can be taught, but before you spend money on expensive sales training, one of the best ways to get better at sales is to spend some time honing your skills with some of these simple tips. # 1. Record yourself delivering your sales pitch. Have you ever listened to yourself speak during a sales…