Tweak Your Biz » Sales » 5 Ways Call Centers Can Skyrocket Your Sales

5 Ways Call Centers Can Skyrocket Your Sales



Did you know that, according to a Harris Interactive poll, 96 percent out of 2,048 surveyed adults revealed they have had a bad customer service experience when they got in touch with support personnel on the phone. Out of the total, 8 out of 10 of them vowed to stop doing business with that company.

If you find this highly worrying, you are not alone. Things like this could easily hurt your sales. Why not take away all the burden associated with managing an in-house call center, and outsource the work to a dependable third-party call center instead? Not only will you be able to see your sales figures soar, but with value-added services like time-stamped receptionists, your business will also appear more professional and credible.

5 Ways Call Centers Can Skyrocket Your Sales

Outsourcing calls can be easy, if you knew how to do it effectively. If you took the time and effort to do so, you may be on your way to enjoying these five benefits that come with outsourcing call centers:

#1. Let the sales pour in, 24 hours a day, 7 days a week

One of the many reasons why outsourcing a call center for your business is good for sales is due to the diverse call times your company will enjoy. How does this work? Staff from outsourced call centers are generally located across the world, and with so many of them operating around the clock, your customers will constantly be attended to.

This means that your business virtually NEVER closes its doors and will be able to welcome and support customers anytime of the day. Questions get answered, assistance is given, and sales gets increased. The happier customers are, the higher your sales would soar.

#2. Let someone else train your experts.

Third-party call centers train their customer service agents to be experts in your products and services. This means that you don’t need to spend precious time training people to sell your offerings. All you need to do is hand over specific instructions and requirements, and your appointed call centers will do the rest, rendering you free to focus on more important tasks.

#3. Say ‘yes’ to global outreach

Did you know that English isn’t even the most widely-spoken language in the world? If all the Earth-dwellers in the world are represented by 100 people, then 17 people would speak Chinese, 6 would speak Spanish, and followed by 5 people who would converse in English. This shows just how important multiple language support is when it comes to outsourcing a customer service call center.

With customers coming from all sorts of diverse backgrounds, you’d surely want to be able to communicate with them. Only then would you be able to find higher chances of closing sales and enjoying better business profits.

#4. Scale your capacity in preparation for a new product launch

Got a new product launch coming up? You’ll want to anticipate a spike in call volume. An outsourced call center can easily counter this, effectively scaling your operation upwards so that you won’t have to turn away prospects knocking on your door.

#5. Save oodles of money (and your skin, too)

Most people do not realize that relying on an in-house call center requires a dedicated server and expensive software, which can run up to thousands of dollars. You can easily shave this amount of money off your expenses when you outsource a third-party call center.

Not only will you be able to save money, you’ll also be able to save face when it comes to compliance issues involving telemarketing. If you don’t want to be on the wrong side of the law, you may want to place your trust on a third-party call center. These companies make it a point to stay constantly updated on current rules and regulations involving their bread-and-butter, so it’s a good decision to trust them on that as long as they’re a reputable company with a great track record.

Other reasons why call centers are the bees’ knees:

No need to spend money or make way for more equipment

Besides paying for their service when outsourcing a call center, you’re also paying for use of their equipment to answer calls and tend to your precious customers.

Customized services to fit your organization’s needs

Whether you need call center staff with impressive tech support know-how or someone with a great personality to please or placate your customers, you can depend on an outsourced call center who has ample personnel and training to make your wishes come true.

What advantages do you see in using a call center? Do you use a call center for your business? We’d like to hear your experiences below.

Images: ”Call centre workers working in line with their headsets  / Shutterstock.com

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The Author:

Nikhil Jain is the CEO and Founder of Ziondia Interactive. Nikhil has over 9 years of experience in the internet marketing industry. Over the past 9 years he has owned multiple ecommerce sites, a few hundred MFA sites, did a lot of affiliate marketing (through various avenues - SEO, CPA, CPC, Facebook, CPV, Media buying, etc.). http://www.ziondia.com

Add Your Comment

  • http://www.tweakyourbiz.com Niall Devitt

    Hi Derbhile, Great to hear that you are getting a steady stream of new clients as a result of your online activities. I’m also a big fan of Linkedin groups, they are a great place to make new connections and customers, and I absolutely agree that answering and asking questions is best way to get to know people on there. Thanks for sharing, Niall

  • http://profiles.google.com/101.mccarthy Karen McCarthy

    Great Advice Derbhile!

  • Anonymous

    Great post Derbhile. I suggest you also look at the search engine rankings of the forum as some do really well in searches and may provide valuable links back to your site for search engine optimization as well as bringing traffic. Just remember posting links to your own site may be prohibited by the forum or may be ‘no follow’ (most links in signatures are) and not provide as much seo value. You will have to be creative to include links to your site without appearing spammy. Build your relationships first and only post if relevant to the topic.

  • Nidhi

    Nice article Derbhile. I second your thoughts on building trust and relationship with others based on the value and help you can provide.Participation on forums is like Giver’s gain. The more you help others with your expertise the more you will gain. Thanks for sharing your views,Nidhi

  • http://www.cgonlinemarketing.com/ Christina Giliberti

    Hi Derbhile,nnOnline forums are excellent, because you are speaking to potential clients directly, when they have a concern. Even better – you can see and respond to their concern in real-time. I do find however, that you have to be super quick! Responses build up by the second and yours can easily become lost. nnAlso, if you are adding your email address, be careful – others take these and spam you (v.annoying). Responders can and do challenge you and may use negative comments – be strong and confident. Don’t lower yourself to their standards.nnThe signatures for trackbacks – also a good idea. Do check website policies though, as many sites approve comments and remove signatures. Some limit personal advertising until you have reached a certain number of responses.nnA note on time – forums are not a quick buck – they take time and require a sales technique which is not too pushy. But, they are worth investing time into (as you have mentioned – you’ve made money).

  • Derbhile

    Thanks everyone – hadn’t realised that some forums blocked websites as signatures – Irish Business Women doesn’t!

  • Ann Johnson

    Derbhile, thanks for the article. Kindest Regards, Ann

  • Bonzie

    Terrific Article Derbhile, very informative. nnThanks for sharing! nkind regardsnBonzie

  • http://www.seefincoaching.com/blog Elaine Rogers

    The forums are great, just got to get the right one for the right fit. IBW is a great resource and to meet other business owners also. I have met many off line since. It’s funny though how we seem to be glued to a forum for a while, and then become disinterested, and come back later again. Like every thing in life :)nnGreat tips there Derbhile, I have seen too many slagging matches on the bigger more public forums, and avoid them like the plague. I don’t need to see them, and certainly don’t need to read them.

  • http://www.cgonlinemarketing.com/ Christina Giliberti

    I meant to add that I used Cork.ning network for a while and met a fab company down the road from me called Little Giggles – The girls and I have become great friends.nI also set up a mini section on website support and gained one client. nSo – it does work. You gotta give a lot, but you get a lot in return! : 0 )

  • http://twitter.com/ZulyGonz Zuly Gonzalez

    Forums are great. One thing I would add under the “Do Use Your Time Well” category, is not to spread yourself too thin. As you mentioned, there are a gazillion forums out there, and it can be tempting to try and participate on as many as possible. But that may lead to lower quality on your part.nnOne forum that I participate quite a bit on, and would highly recommend, is http://answers.onstartups.com. It’s a forum dedicated to startups and small businesses.

  • http://www.encouragingexcellence.ie/ Mairu00e9ad Kelly

    Great post Derbhile. There are many forums for many sectors and it is important to pick the ones that suit your message and have your target market there. However when you are starting out with zero budget is can and often is a great way to build up contacts, which then convert to offline meetings and hopefully if not direct business, then referrals.

  • Fionan

    u00a0Thanks for the mention of smallbusinesscan Derbhile!

  • http://www.surefiresocial.com/local-internet-marketing-services Staci Burruel

    Indeed! Forums are another great avenue where you can market your business in the internet. Using that and social media can really help you build a good presence online.

  • http://shanegarrison.com internet marketing blog

    I use forums all the time and they do work.

  • http://www.twelveskip.com/ Pauline

    Great advice Derbhile!

  • http://www.tweakyourbiz.com/ Sian Phillips

    A call center can sometimes be a huge turn off to me if I realise I have got through to one. However your suggestions make sense from a business point of view. Thanks for sharing this with us and I look forward to your next post.

  • http://www.it-sales-leads.com/ Barbara Mckinney

    Outsourcing call center services can streamline business processes in many areas.From lean-and-hungry start-ups to mid-sized businesses at the precipice of expansion, the outsourced call center can help with the reallocation of scarce resources to catalyze growth and drive profit.

  • Heather Morgan

    A great tip especially for us as a person working everyday to find lead prospects. I’ll do apply this Nikhil. This will help a lot.

  • Kirk Apolo

    A great tip especially for us as a person working everyday!
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