Tweak Your Biz » Sales » Social Media Is A Must When Selling A Business

Social Media Is A Must When Selling A Business



The use of social media for business has increasingly become an important marketing and advertising tool. It is effective for small businesses as well as medium sized and large corporations. Social media is not just a communication tool but it is also one of the main features of online activity. This means that most people will use social media while on the internet.

As a result, social media shapes the way people think, live and research people or businesses, hence the reason it is crucial to incorporate social media into your marketing campaign when selling a business. This influence is seemingly having more of an impact than other traditional forums of opinion such as TV, radio and print media among others. It is instant and in real time!

Using Social Media To Help Sell Your Business

Which Countries Use Social Media?

According to a report published by Experian in April 2013, 27 percent of the people in Australia who spend time in the internet do so while on social media. Compared to other countries such as the US and the UK, internet users in Australia use social media the most.

According to the report, an Australian will spend 14 minutes on social media, nine minutes on entertainment and four minutes shopping out of one hour of internet use. The trend to shop online seems to be growing compared to past years and looks set to grow even more.

Mobile Search

The other thing to note when advertising your business for sale on social media is that most people are opting to use mobile devices to access the net. The use of social media and using mobile devices to access the internet is exploding and allowing users to connect with each other and keep an eye on each other and businesses instantly!

Social media is a fast, efficient and cost effective marketing tool when selling a business, as you are able to reach thousands of potential buyers with very little, if any, costs.

Facebook, Twitter, LinkedIn and YouTube are among the most trafficked social media sites. Microblogging sites such as Tumblr, lnstagram, Pinterest and others are also popular social media sites that can be used for marketing your business and communication purposes.

Measure the Results

It is important to be able to measure the effectiveness of using these sites so that the time you spend updating and using these social media marketing translates into a sale. This will help you as a business seller looking to connect with a buyer, determine which social sites are most effective. It is also important to note that certain businesses will benefit from certain social media sites more. For example, Instagram and Pinterest are heavy users of images and photographs rather than text, Twitter on the other hand is more textual as opposed to using images.

In the case of a graphic design business for example, Instagram is effective at advertising your business profile. However, you can use social media platforms that would not be the best fit for your business and make it work for you. This is because social media is meant to communicate with your customers as well as build a relationship with them. This is additional to using it as a marketing tool.

Social media is an effective tool as statistics indicate they have the highest conversion rates out of any other marketing channels such as mailing lists and trade shows. This means that any advertising or promotions that you do as a business using social media will yield more sales and exposure results compared to other marketing channels.

Social Media’s Word of Mouth Advertising

Hubspot’s report titled 2013 State of Inbound Marketing Report found that 85 percent of Facebook users will recommend a brand they are fans of to other people. The report also states that at least 46 percent of online users will use social media to check on a brand before they make a purchase. This numbers seem set to grow as people’s interaction grows on social media. Social media users who support your brand are useful as they are loyal and this loyalty is important as they will repost, re-blog, re-tweet and pass on the message that you would like to be spread.

This is what enables social media to become such as widespread marketing tool. Using social media will enable you to tweak your marketing campaign so that it is more effective. It allows you to be able to tell what messages get the most likes, or what has been re-posted or re-tweeted. The advantage of this is that you are able to tell what is popular and you can use this as a guideline so that your future messages are designed in such a way that you constantly have people talking about your business.

Including social media in your marketing campaign when selling a business will drive more enquires and hopefully lead to a faster sale.

Images:  ”business man choosing for social media marketing  /Shutterstock.com

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The Author:

Peter Watson is the CEO and founder of Biz Listings Australia - A buying and selling business for sale website. http://www.bizlistings.com.au

Add Your Comment

  • http://www.ahaingroup.com/ Niall Devitt

    Hi Peter, I must admit that I hadn’t considered the value of social media when it comes to selling a business before. But now having read your post, I can see that it makes a lot of sense to utilise social channels in this way. Thanks for sharing your insights.

  • http://www.ahaingroup.com/ Sian Phillips

    Thanks for a great post Peter. Like Niall says I hadn’t thought about Social Media being useful for selling a business but you’ve explained it perfectly. I guess in the age we’re in Social Media is the avenue to everything

  • Peter Watson

    Thanks for the feedback guys. When selling a business, the owner wants and needs to gain as much exposure as possible. Social media is just another arm of advertising that a lot of small business owner do not consider. Hopefully if they come across my article they will change their minds.

  • http://www.oilyskinblog.com/ Livia Andrei

    Hi Peter, good article! I have social media thus I exist!

  • http://www.gmrwebteam.com/ Ajay Prasad

    Hi Peter, Good serve of social media marketing. Yes you are very right that the social media is the best and important way of the small business marketing. Through the social media we can attract the customer for the selling our product . Thanks for sharing.

  • http://www.callboxinc.com/ Julie Dawn Harris

    Yes I totally agree with this article. Social media is indeed an important marketing tool for business. It can help in advertising, it spreads information so fast that attracts many buyers. At this age, many buying and selling transactions are done through the internet mostly in social media that is not time consuming and it’s also reliable.

  • http://www.callboxinc.com/ Lorie Lewis

    Social media marketing is one of the most affordable ways to brand your business. In the past years it has solidly taken over traditional print marketing and advertising. Promoting your products on social media platforms will increase your return on investment (ROI). With a strong social media strategy you can achieve business miracles in the market. Using social media lets your advertising opportunities grow exponentially, while energizing your PR efforts without a huge money and time commitment.

  • intouchcrm

    Hi Peter, great post! As you mention, Social Media is a must for every business irrelevant of its size. However, with social platforms constantly updating their algorithms it could be rather tricky to get your posts seen. These days, the fact that someone has liked your page doesn’t necessarily mean that they see your content. Have a look at this post on our blog on Edge Rank and How to Get Your Content Seen: http://in2.so/W3BmRF I hope that helps some of you!

  • Gabby S. McNeils

    This is actually really helpful. I always thought that all my fans see the posts i put on facebook. Thanks for sharing Intouch!

  • intouchcrm

    Glad to hear you liked it Gabby!