Tweak Your Biz » Sales » Self Promotion in Sales: 13 Ways To Build Your Image Without Having to Brag

Self Promotion in Sales: 13 Ways To Build Your Image Without Having to Brag



The one thing we business people love to talk about most is ourselves. We love to brag about our projects, skills, achievements or anything else that makes us special, even if it’s in our eyes only. There are no exceptions here. In spite of how successful you are, talking about what you have done makes you feel better about yourself. The trouble is though, bragging is not something you can do too often. At least not when you are selling.

You can’t go to your clients office and talk about yourself. Or brag about how great your product is and what technology you have used to build it. Or how you have reinvented the wheel in your industry. You just can’t, sorry.

But, at the same time, you want to be known. You want your clients to hear about you way before you even ring them. And, you want them to know how great you, your product, service and company are. It’s a catch 22. You can’t promote yourself but hey, if you don’t do it, who else will?

Turn Self Promotion Into Your Best Marketing

Self promotion sounds like a dirty word to many people. Bragging or singing one’s own praises are not something we tolerate. Yet, if you look closely at people who have found success, in business and life, you will notice that self promotion played an important part of it. If achieving success, your business survival or livelihood rely on promotion then ultimately you have no choice but to self promote.

Remember, if you don’t do it, who will?

13 Techniques to Promote Yourself While Staying Professional

# 1. Blog

Writing your own blog is by far the best way to promote yourself, build an image of being an expert in your field and promoting your name to your prospects. If you can’t do it on your company’s blog, set up your own one. Register a domain with your name, or any other domain and get a simple WordPress site set up.

Related: Business Blogs! What, When, Where, Why and How?

# 2. Write a Column

Write a regular column in the newspaper. Just like with blogging, offer tips and advice that will make your clients lives better.

You most likely won’t get paid for doing this but the benefits of promotion here outweigh any potential income you could get from this writing.

# 3. Speak in Public

Public speaking is a great way to promote yourself. Not only do you get a chance to stand in front of your potential customers but also offer them advice and introduce yourself as a person with authority. Good places to start when seeking public speaking opportunities would be your Chamber of Commerce, County Council or local area business groups.

# 4. Give Interviews

This is by far one of the most powerful ways to self promote, however, the most difficult to obtain. Being mentioned in the press gives you the credibility that you really need when self promoting.

# 5. Write a Book

Having a book out adds an enormous amount of credibility to your person and can be used to market yourself out there.

You can self publish the book quite cheaply, just like I did and send a copy to every prospect you meet. Also, having it reviewed means even more promotion to your name.

# 6. Post Online Videos

Videos are the second best thing in marketing. And, creating them is quite easy. Use your laptop’s built in camera and some free software and record yourself talking about things that matter to your prospects.

TIP: One of the best ways to create videos is to reuse your old content. Simply record yourself reading or talking about something you wrote previously in a blog post and you are done.

# 7. Go Crazy on Social Media

Without a doubt, social media is the self promotion haven. It is the place to go to promote yourself. If your company already has social media accounts and you can’t use them for yourself, set up your own one and start connecting to people there too.

# 8. Publish an Elite Newsletter

These days, self promotion is all about information and quality. And, just as sharing it openly with anyone works great, building an elite platform, where you share the best of the best advice is even more powerful. Of course, as part of doing so, you want your subscribers to tell their connections about it and spread the info about you further.

Related: How To Create A Newsletter That Won’t be Spammed!

# 9. Teach a Class

Depending on what you do, this could be a really great way to promote yourself. Create a course where you would be preparing young adepts in your profession.

# 10. Get Involved with Community Groups

Community groups can be a great way to introducing and promoting yourself, especially if you are working on a local market.

# 11. Join Business Networking Groups

Business networking groups like BNI are a great way to build business relationships and gain referrals. Seemingly, they are ideal if you want to promote yourself as a person too. Just make sure that you don’t overdo on the self promotion and stay professional.

# 12. Perform a Media Stunt

This technique might not be for everyone but if you decide to do it, the results can be pretty amazing. A media stunt involves doing something crazy (but while staying professional) that will attract the attention of the press and other people. It’s not the easiest thing to achieve but it can be done on the cheap.

# 13. Guest Post on Other Blogs

Writing guest posts on blogs read by your audience allows you to introduce yourself and your knowledge to a new audience, often at the expense of the blog owner, who created the community. Just make sure that you offer an amazing value to the readers, otherwise they won’t pay any attention to you.

Related: 6 Free And Amazing Ways To Promote Your Business

Your Turn

How do you self promote yourself in the market place? What techniques do you use to get your name known to your prospects? Let me know in the comments.

Did you like this article? Sign up for our RSS, like us on Facebook or follow us on Twitter

Image: “Worms Eye View of A Businessman/Shutterstock



The Author:

SEO Specialist at Staycity.

Add Your Comment

  • http://twitter.com/GeraldNitram Gerald Martin

    That media stunt can really attract a lot of people. They’re the ones that are usually turned into the biggest viral hits on the Internet. Remember that one about a boy going to a dentist? That boy’s dad has earned a lot because of a video he took of his son after a trip to the dentist.

    = Gerald Martin =
    http://www.endlessrise.com/

  • http://www.leadsandappointments.com/ Anika Davis

    Bragging is anyone’s most hated attitude. Yes, agree to you that instead of bragging in front of other people use it as your marketing tool. These can eventually attract more customers which means more sales to your company. One great strategy indeed!

  • http://twitter.com/denisefay Denise Fay

    Hi Pawel, a comprehensive list. I certainly don’t like bragging, it reminds me of my mums friends years ago and how wonderful their children all were!!

    I like your clear approach and advice to people. A good list that any small business owner or executive can follow.

    Take care,
    Denise

  • http://about.me/Lindeskog lyceum1776

    I don’t need to brag! ;) I let other individuals do that for me in an appropriate way. I believe in the techniques of referral marketing. I recently got the title, “social media evangelist” from a famous writer and speaker. We have getting to know each other during the years, so when he asked what I wanted to be called in his latest book, I said: “You decide.”

  • http://smartbusinessguides.net/ Pawel Grabowski

    Thanks Denise! I appreciate that. 

    But hey, I wonder who it was that gave me few great copywriting tips couple years back 
    at the Drog Chamber group? ;)I hope things are well?