Tweak Your Biz » Sales » Another Day, not another Dollar!

Another Day, not another Dollar!



We all love free stuff!

We feel good about ourselves when we get free stuff, and we feel good about the person or company that provides the free stuff. It’s a “humanoid” thing.free stuff We have a feel good factor, and openly and willingly talk about the product or service that we got for free. Whether it’s a competition win, or a genuine offer of advice / service, our feel-good hormones kick into overdrive and we feel like a winner.

So too does the provider of the free stuff! Everyone is a winner! We are on a roll! We feel great. Our business has benefited! Their business has benefited!

Over the past couple of years, as I became more and more involved with Social Media and Social Networking, I have interacted with more people than I possibly could in person. But a beautiful consequence of this is, because I interact with my online community as much as I can, I invariably create relationships, most of which are mutually supportive.work together

So as I communicate more, I seem to attract free stuff. All this free stuff has really helped to drive my business, drive my knowledge, and provide me with invaluable resources to grow my business. As this free stuff falls into my lap, I have that feel-good factor, and find myself giving out free stuff. This can be in the form of business, referrals, advice, support or connecting others together.

Give, and you get back. If you are an expert in your field and manage to extract huge sums of money for your time, giving a percentage of that time for free will empower both you and the receiver. What comes around, goes around :)

Give it out, offer it up. It will come back to you in others ways that are helpful to you. It doesn’t have to be reciprocal but whatever you do, make sure you pass it on in some form or other.

Please share below what free stuff you received or provided, whether it was online or offline, and if you feel it was worth it :)



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The Author:

Elaine Rogers is a Business Training & Development Specialist. She provides training and coaching in the areas of IT Skills, Business Skills, and Soft Skills. Elaine has just launched a new online training store at http://www.thesmarttrain.com that provides videos and workshops in the areas of IT, Business and Soft Skills. http://www.thesmarttrain.com

Add Your Comment

  • http://www.btbtraining.com/blog Niall Devitt

    Nice one Elaine, blogging about biz is very much inline with the above post. You give of your time & expertise for free, but the long term benefits make it well worth the effort :-)

  • http://www.seefincoaching.com/blog Elaine Rogers

    …so there is a windfall coming my way??

    Actually, I agree. Even if the benefit is merely knowing that you helped someone, like you were helped :) Thanks for the comment Niall.

  • http://www.encouragingexcellence.ie/ Mairéad Kelly

    Brilliant post Elaine, some really good points on what constitutes “free”. I also like the idea of it not necessarily being reciprocal yet being passed on to someone.

  • http://www.seefincoaching.com/blog Elaine Rogers

    Thanks so much Mairead,
    I prefer the concept of passing on help or freebies, as there is no ulterior motive from either side :) but it’s always nice to know it will come back around at some point, and such a lovely surprise when it does (like getting an unexpected belated birthday present after the event is well & truly over)

  • http://www.writewordseditorial.ie Derbhile

    I’ve been wary about giving out things for free, because of the freedom people then feel to exploit you. Yet when I have done so, it’s always had good consequences. Thanks for reminding me of this valuable lesson, Elaine.

  • http://www.encouragingexcellence.ie/ Mairéad Kelly

    The thing is Derbhile you are ALREADY giving out things for free, your blog takes your time and you don’t charge for it, yet you impart very valuable information through it. Free doesn’t always mean a chargeable service given for nothing, it can mean the extra things that we don’t often consider the cost of.

  • http://www.btbtraining.com/blog Niall Devitt

    Are you currently tracking your blogging & social media ROI? No doubt you are measuring the soft stuff but what about enquirers, do you ask where did you hear about me? I’d be surprised if your blogging etc didn’t have real return at this stage? You gotta measure though or you won’t know ;-)

  • Anonymous

    Good subject Elaine
    Received two tweets today – first via Oprah (I know :-)) and the second from sports quotes.”If you are not generous on a meagre income, you will never be generous with abundance” (Highlighted by a recent radio interview by one of the founders of “Innocence” smoothie. They gave 46% of their profit away in the early days and it nearly bankrupt them. They now give away 10% profit from 100m turnover)“No person was ever honoured for what he received. Honour has been the reward for what he gave” I give from the heart because I get a great feeling after the action…. The fact that I receive doesn’t make it such a great deed though :-) I also give with an agenda. With the latter I never try to hide the agenda.Paul

  • Anonymous

    I am quote billy today :-) From twitter again ……

    What wisdom can you find that is greater than kindness? – Jean Jacques Rousseau

  • http://www.seefincoaching.com/blog Elaine Rogers

    Hi Derbhile,
    I remember you speaking about this before I think, and in your line of work, I can understand how your free service can be taken for granted, but I htink Mairead has hit the nail on the head – “extra things that we don’t often consider the cost of”

    Niall also hits on a free resource we provide – blogging, guest blogging, tweeting, facebook updates, helping someone through e-mail etc – or even simply recommending a resource or supplier to someone that comes through for them :)

    Thanks for taking the time to read, charge more for your writing and give away more free stuff!!

  • http://www.seefincoaching.com/blog Elaine Rogers

    Good point Niall. Even though my personal coaching services are quite local, people are finding me on-line through my website still, and follow through from my blogposts and other helpful pages on the site. Thanks for reminding me, and yes I do ask people what instigated their e-mail/phonecall.

  • http://www.seefincoaching.com/blog Elaine Rogers

    great quotes Paul, I saw a few of them myself :)
    Agenda – yes that is an interesting one – few of us are WITHOUT agenda if we were to be perfectly honest with ourselves, even if it is just to hear “Thank You”.
    I often offer to mind my sister’s or brother’s kids – but it’s so I can spend time with them alone. But it’s also a win/win situation – everyone is happy

    And happy is good :)

  • http://www.cikmarketing.ca Ian

    We’ve done our fair share of “free” work for local organizations and continue to do so. It’s true, whatever we’ve done, it has helped get our name out, build credibility and repoir in the community, and has come back to our company. We are choosy about the organizations we do free work for, but your mantra is true, what goes around does come around.

  • http://www.seefincoaching.com/blog Elaine Rogers

    Hi Ian,
    Thanks for stopping by and sharing your story.
    It is imperative that we separate the “I am free because I cannot charge people (or some other negative mantra)” from the “I am giving this free gratis, because it creates a win/win situation”.

    And we all love winners :)

  • Debbie

    Love this article, with this theme in mind, we started http://www.givebackgethired.com where unemployed can offer to work pro bono to prove their skills and abilities, businesses can promote their services by offering a free or discounted service! Totally agree – What comes around, goes around…

  • http://www.seefincoaching.com/blog Elaine Rogers

    Hi Debbie,
    Thanks for stopping by and sharing your story with the community here.
    As long as we value ourselves as capable worthy and authentic, I don’t see a problem offering services for free to up-skill and keep busy.
    As long as it doesn’t become the norm, and as long as businesses don’t abuse this fantastic service that highly qualified and high integrity professionals can offer.