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Nine Hidden Buyer Questions

Do you need to build a telesales script or a sales presentation? Here is an easy to follow plan to build your script or a presentation; take time to answer the following nine hidden buyer questions. I call them the nine hidden buyer questions because these are the questions your prospective customers may not ask but do need answered to make a positive decision.

Nine Hidden Buyer Questions: –

1. Why should I take your call you?

2. Why should I take time to listen to you?

3. What’s my problem?

4. What benefits have you to offer my business?

5. How will you support these benefits?

6. Why should I trust you?

7. Why should I trust your company?

8. Why should I make a decision to proceed?

9. Why should I proceed today?

Write out your answers to the nine buyer questions, you will discover it will keep your presentation focused and on track.

Do you know of more hidden questions?

Colly Graham of salesxcellence has truly demonstrated time and again real life sales experience. Salesxcellence sales training coupled with practical NLP and communication ideas positions Colly as someone who knows the subject well. With over 30 years experience in selling and sales management. salesxcellence sales training will build sales skills and attitudes in your sales team that will ensure success.

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  • Colly, I really like this approach towards building an effective presentation.

    This is kinda covered but

    How will you deal with any problems?

    Great advice, I like it a lot!


  • Anonymous

    Plain and simple. Great! That´s like a sales course in one page!

  • Anonymous

    Very succinct Colly. Knowing the answers will give one more confidence when presenting or making the sales call.

  • A really neat summary of buyer questions! Nice one.

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