Tweak Your Biz » Sales

  You have worked for years to build up your business and now it is time to sell it and move on to something else. You want to get the very best price for your years of hard work, and that means that you will have to take the necessary steps to maximize your return. There are several elements that affect the price of your business. Some of the more important elements are: Customer base Revenue projections Updated facilities By following this 9-step process, you can prepare your business…

We’ve all heard the statistics about how keeping a repeat customer is cheaper than acquiring a new one. And while you can call out “come back again!” as a customer leaves your store, there are more effective (and simpler) means to getting customers to come back again and again. Marketing automation is perfect for grabbing onto your customers and turning them into loyal repeat buyers. Here are five strategies guaranteed to bring business back, again and again. #1. Customize Emails Based…

It’s surprising how little has been done to make the tried-and-true sales call more effective. Compared to the focus on bleeding-edge technologies that scan the Internet for information about your company, there’s little attention paid to a task thousands of salespeople do every day. I‘ve received sales calls from many Fortune 1000 companies, and nearly every experience has left me in a complete state of disarray. The salespeople showed little to no understanding of my immediate or…

When a business opens its doors for the first time, it uses financing it received from a variety of sources. As a business grows, funding becomes necessary for: Ongoing operations; Launching new products; Expanding the business; Maintaining inventory. If you are an entrepreneur who is just getting started with your business, then you will need to know how to apply for business loan. It is important to understand the process of applying for funding because understanding will significantly…

While CRM in and of itself does a myriad of things that can benefit you, you’ll also need to tie in at least three external applications to maximize results. Since your CRM is the center spoke of all customer interaction, these three CRM integrations will help you enhance what you’re already doing. #1. Email I’m willing to bet you interact with leads and contacts through email fairly regularly. Each of these emails is a piece in the overall puzzle of customer service, and integrating…

What Is CRM?

You have heard of it, you may have even thought about it, but does your business actually need it? Yes, your business does need CRM and here we will explain why. The business world is undergoing a transition, one in which decisions are made based on data, rather than opinions and gut-feelings. Although business smarts and intuition are still essential traits for decision makers (it would be foolish to completely abandon your instincts), their value and accuracy could be greatly enhanced. How?…

New customers always feel good to the business owner or sales representative. Sure the infusion of immediate new cash is great for the product or service they bought, but the biggest value of a new customer comes from the lifetime value of ongoing sales that you can expect from them for (hopefully) years to come. Assuming you don’t do something wrong that makes them go away to your competitor, that new, soon-to-be existing customer is ripe for another purchase maybe this year, next year and…

Did you know that, according to a Harris Interactive poll, 96 percent out of 2,048 surveyed adults revealed they have had a bad customer service experience when they got in touch with support personnel on the phone. Out of the total, 8 out of 10 of them vowed to stop doing business with that company. If you find this highly worrying, you are not alone. Things like this could easily hurt your sales. Why not take away all the burden associated with managing an in-house call center, and outsource…

A weak sales process can spell disaster for companies with even the most innovative and exciting products. If you can’t convert leads into customers, you won’t be able to keep the lights on for very long. Identifying problems and course-correcting early and often can help your company not just stay afloat, but thrive. By looking for telltale signs of a leaky sales process, you can work with your sales managers and representatives to improve your game and form a closer, more effective…

LinkedIn is often thought of as a place to update your resume and keep in touch with former colleagues, but many small business owners might not realize that LinkedIn can often be an ideal place to obtain new sales leads. Whether you’re new to LinkedIn or are looking for ways to get more out of the time you spend on LinkedIn, here are two of the biggest and most powerful methods to use LinkedIn for lead generation. #1. Do your research on companies LinkedIn is an ideal platform for…