Posts Tagged ‘words’

You’ve submitted all the documents you’ve been asked to submit. You know exactly what you’re going to say. When you go through your material, you discover a howling typo. Ah, it’ll be grand, you think. They’re not going to turn down your business

Over the past couple of months, I’ve been beavering away, writing for clients who simply “can’t write” themselves. Now, I think everyone can write. It just comes easier to some folks than others. Just like juggling…

When thinking about updating or creating a website, the first thing most business owners do is consult with a web designer. While this is advisable as good design attracts the eye, the business owner must not forget the words that are used on a website…

JNLR radio listener statistics regularly show that between 85 and 90% of Irish adults listen to radio, many of them daily. Radio gives you…

Would you meet a potential client with stains all over your clothes? No? Why, then, do so many people do so, in a metaphorical sense, when they are promoting themselves with words?

The easier it is for customers to absorb your message, the easier it will be for you to sell it to them. Like a prize rose collection, good editing skills are worth cultivating.

It’s time to throw your crutches away. Here’s a list of the 10 most common cliches…

You’ll be able to create dazzling, dynamic copy that will linger in the minds of your customers and help them choose your products above all others.

Above all, using language well builds trust among your customers. If your copy is free of basic errors and avoids over-reliance on crutch words…