Bloggertone

This week I was delighted to get the opportunity to talk to Niall Harbison from social media agency Simply Zesty. They’ve been in the news recently as the business has been sold to UTV media but it looks like there will be no slowing down for Niall who as well as being one of the co-founders of Simply Zesty and working in the agency writes at least two blog posts a day.

A few months back I ran a small Twitter contest in the hopes of getting some attention for my business Twitter account. My main goal was to learn a little about running a successful contest…

My final installment, part 4 of these “Avoiding bad practices” series, addresses the role of segmentation and targeting and how it changed one little business. As a treat, I’ve written a true story…

A media page, also known as a press page, media or press room, is a page on your website with information that the media and press would find useful…

I’m sometimes asked where I go to for social media know-how, the simple answer is that virtually everything you need to know is available online.

Design is a an art-form and great design allows you to be highly creative in turn…

Social media is still being looked at as a waste of time by many businesses.

I thought I’d share my favourite business tools I have used this year. I am amazed at how many amazing products for business are very inexpensive or often completely free. The only challenge is to find them in the first place. Here are my top 5 business tools of 2009…..

Market research doesn’t need to be expensive. It can be done very effectively on a shoe-string which is great from a business owners perspective when financing is tight!

Free publicity is the Holy Grail for businesses. Creating an eye-catching press release is an effective way to achieve this, but it’s not as easy as it seems. Journalists and editors receive hundreds of press releases every week and it can be easy for yours to get lost in the pile.