Posts Tagged ‘Strategy’

3 questions that had the owners of Stagecoaches asked themselves they may have survived as robust and booming businesses. They seem simple and obvious questions, but how you answer them will determine if your business lasts the test of time.

In early May, GM made a big announcement. Not about a new product line or a CEO or the kind […]

Search engine optimisation (SEO) is a really hot topic at the moment. In fact, even in the midst of a social media generation focussed on Facebook, Twitter et al, businesses still realise that search, and being found on Google, is of paramount importance in terms of succeeding and performing online.

The use of hashtags is a great idea because Twitter users can make them their own and generate conversation (and content) around them, connecting with not only the brand but also each other. However, be warned, promoted hashtags should be approached with care, specifically because Twitter uses can make them their own …

Many companies are afraid of social media…. some are afraid of being involved, some are afraid of not being involved. Which is worse?

We can start to look at Twitter through a different lens. Rather than seeing it as a place to pass the time, it becomes an instrument to network more effectively. What’s wrong with that

Internet marketers can learn a lot from the X Factor. Take Simon Cowell. He’s not a particular nice guy but he’s interesting (and usually right). Louis Walsh is nice but…

A few months back I ran a small Twitter contest in the hopes of getting some attention for my business Twitter account. My main goal was to learn a little about running a successful contest…

Now, usually, the reason for a business wanting to target everyone is that they don’t want to miss out on any section of the population that might want to buy their brand, but experience shows that we must focus on a primary target audience…

I’ve come across many different reactions to competition: some sulk, some cry, some
scream, some punch the wall (seen that happen twice), some calmly sit down, some make tea,
and some ….smile.