Bloggertone

Online video is gaining more attention, engagement and it’s becoming a strong way of communication for several companies. Have a look at these four core steps to produce online video for your business.

This is one of those phases that I hear way too often from online newbies. Here’s my Top ten list of the ‘quantum’ of online marketing…

Good content informs and entertains. But it also helps reach out to your followers you open up a powerful dialogue with them. They will see you as someone they can trust and you in turn will be better able to give them what they want.

The number of followers that a user has on twitter appears not to be an indication of how influential they are. Some might find this strange as one would automatically think that the greater the number of followers that the greater the influence and indeed distance that a tweet would travel due to re-tweets etc. So why doesn’t this hold true?

I’m sometimes asked where I go to for social media know-how, the simple answer is that virtually everything you need to know is available online.

Everything you read these days has a connection to social media, because everyone is doing it.
Or are they? A chorus of voices shout ‘yes’ in unison, but…

There’s no denying the amount of interest in green matters – So how is it that despite all the environmental publicity, are we still failing to swap black for green and embrace green marketing?

I have recently read a very interesting article on Social Media. The article was written in 2007 by Danath Boyd and Nicole Ellison. Both are pretty formidable entities in the world of Social Network Site (SNS) research.

Social media is still being looked at as a waste of time by many businesses.

I am a member of many Linkedin groups and try to participate as much as possible. Here is a list of the top 30 Irish Linkedin groups by number of members.