Posts Tagged ‘social media’

Many companies are afraid of social media…. some are afraid of being involved, some are afraid of not being involved. Which is worse?

The world of communications is changing due to new entrants like social media. In this post, I’m going to explain the impact of these changes in communications and how you can address them.

In the world of digital marketing, we have the ability to measure these triggers and events, which pinpoint the cause and effect of any given campaign or project. This we call ‘causality marketing’.

Social media practitioners will tell you that the number of fans or followers that you have is irrelevant, numbers aren’t […]

On Monday 7th November Google announced its launch of Google+ pages for all, with a roll out to happen gradually over the next couple of days – although many had immediate access on the Monday.

It is therefore not surprising that hotels are also at the forefront of the social media revolution and are setting the groundwork where other industries will no doubt follow. The Clanard Court Hotel in Athy, Co. Kildare is one Irish hotel that is embracing social media with a highly targeted Facebook campaign.

I recently had one very refreshing conversation with a marketing director in the FMCG industry. This particular individual was very clear about the role of social media in their marketing plan – it had one core purpose: to communicate their brand to a younger audience

You may think this a bizarre question, but to sustain that ‘in the moment zing’ should social interactions be a bit more spaced out? Should we be spending time ‘building up to the social’, or should we just let it flow over us and sweep us along?

Having spoken to several people over the last week to gauge reactions there seems to be two main camps: (1) the ‘not another’ social network camp and (2) the ‘it has some great features and I love it already’ camp.

Recently we used Facebook groups as an organisational tool for the Bloggers International event. Facebook was a good fit for this event. Here’s why.