Posts Tagged ‘social media’

Recently I interviewed Adriaan Bartels at The Cliff House Hotel for Bloggertone. Neither of us realised how it would go out so quickly on Twitter. Within 2 hours of it being published it had been Retweeted 80 times.

The use of hashtags is a great idea because Twitter users can make them their own and generate conversation (and content) around them, connecting with not only the brand but also each other. However, be warned, promoted hashtags should be approached with care, specifically because Twitter uses can make them their own …

So, you’ve taken the plunge and decided to go into business? You’ve got great ideas, started to put the plans together and possibly even spotted a premises you’d like to trade from. But have you thought about the business name, really thought about it?

f you are therefore going to consider forging a connection with another, is it reasonable to assume that you’ll be judged not just by what you say but by your interactions with others too? And more so than the mere interactions, will you be judged by the types of people you interact with?

At the weekend big news hit my Facebook news feed. Facebook have removed the share link from content posted via an application. This will have a huge impact on Facebook users that rely on applications like Networked Blogs or Hootsuite to post content to their wall.

Do you already write a business blog or are you about to start one as part of your new year’s resolutions? Whether you’re an old hand or a young pretender, there is much to be said for learning from the best in the business.

Many companies are afraid of social media…. some are afraid of being involved, some are afraid of not being involved. Which is worse?

The world of communications is changing due to new entrants like social media. In this post, I’m going to explain the impact of these changes in communications and how you can address them.

In the world of digital marketing, we have the ability to measure these triggers and events, which pinpoint the cause and effect of any given campaign or project. This we call ‘causality marketing’.

Social media practitioners will tell you that the number of fans or followers that you have is irrelevant, numbers aren’t […]