Posts Tagged ‘social media’

To get ahead of your current competition, you need to innovate. Here is how you can create cool marketing strategies without focusing much on SEM. Have fun!

Maintaining social media presence is the key to ongoing business success. But what about if you’ve tried everything you’ve read so far, but nothing worked.

Groups give you the chance to target your social media communication, and if you set up your own group, you get to decide who to interact with and what to say. I’m going to describe how groups work using a group that I recently set up called Irish Writers, Editors and Publishing Professionals.

Social media is finding increasing use in marketing these days. And it is opening up new horizons for both – social media platforms as well as the travel industry.

Marketers who attempt to calculate the ROI of their social media efforts tend to come away either confused or disappointed. On one hand, it’s very difficult to directly measure the return on investment of social media marketing, so marketers end up creating ‘soft’ metrics that attempt to quantify the value of a Facebook like or Twitter follower.

Social media is a wonderful platform, but are you using it effectively to connect with your readers? Here’s how you can improve.

Knowing that social media is a wonderful marketing tool, and actually leveraging it to your advantage are two very different things.

When you’re aware of what’s on the horizon, it should be easier to adapt your content creation and marketing strategies so they provide the biggest impacts for your business.

The food service business is huge – new restaurants open every day, but many of them fail. Are you doing all you can to get the customers you deserve?

Modern companies simply must dip into the social media pool to succeed, but a few mistakes could lead to reputation disaster, as well as fewer customers.