Marketers who attempt to calculate the ROI of their social media efforts tend to come away either confused or disappointed. On one hand, it’s very difficult to directly measure the return on investment of social media marketing, so marketers end up creating ‘soft’ metrics that attempt to quantify the value of a Facebook like or Twitter follower.
Posts Tagged ‘social media’
Social media is a wonderful platform, but are you using it effectively to connect with your readers? Here’s how you can improve.
Knowing that social media is a wonderful marketing tool, and actually leveraging it to your advantage are two very different things.
When you’re aware of what’s on the horizon, it should be easier to adapt your content creation and marketing strategies so they provide the biggest impacts for your business.
The food service business is huge – new restaurants open every day, but many of them fail. Are you doing all you can to get the customers you deserve?
Modern companies simply must dip into the social media pool to succeed, but a few mistakes could lead to reputation disaster, as well as fewer customers.
Two of the most commonly used marketing medium nowadays are search and social media. The question is, which of them produces more leads?
In general, experts would agree social media marketing strategies often suffer from a kind of default ‘dumbing down.’ It’s not that businesses shouldn’t get this kind of visibility and exposure on the Internet
Infographics are a good way to promote your site and build awareness, should you use them?
A post containing info on how it is possible for businesses to aim for a social media stock market if data can be presented properly