Posts Tagged ‘social media strategy’

Tourism Ireland have had tremendous success with social media so I as eager to find out more about how they use social media in their marketing activities and to build brand awareness.

It can be really difficult to keep up to date with what’s happening in the internet marketing world. Here are my 5 internet marketing trends that I’m suggesting you (and your business) can definitely no longer afford to Ignore.

Are the C-Suite executives unable to comprehend the obvious business benefits that online marketing brings?

I read an article just today where it was confirmed that Facebook are currently testing a new feature that – in my opinion – may become as popular and ubiquitous as the ‘Like’ button. This feature is the ‘Want’ button, and is a way for users to announce their desire or interest in a particular product or service within the walls of the social network. The ‘Want’ button should function in the same way as the Like button. If you ‘want’ a product, you hit the button in much the same way as you hit ‘Like’ to publicly announce your approval or admiration for a particular status update.

If you go to the Arctic Ready website, you will see a site very similar to Shell’s main corporate website. […]

The use of hashtags is a great idea because Twitter users can make them their own and generate conversation (and content) around them, connecting with not only the brand but also each other. However, be warned, promoted hashtags should be approached with care, specifically because Twitter uses can make them their own …

On Monday 7th November Google announced its launch of Google+ pages for all, with a roll out to happen gradually over the next couple of days – although many had immediate access on the Monday.

In same way that a project manager creates a project plan with deliverables, milestones and due dates, the content plan takes the same approach but focuses on content as the deliverable.

We can start to look at Twitter through a different lens. Rather than seeing it as a place to pass the time, it becomes an instrument to network more effectively. What’s wrong with that

The first time I encountered a Facebook page with posting guidelines for the community I assumed that it was there for legal reasons. Having had to recently deal with low level spamming on my own page, and at times being indecisive of how to deal with it, the idea of posting guidelines suddenly made sense.